Not so long ago, “watching TV” meant sitting in front of the TV in your living room waiting for your favorite show to start at a certain time. With the current growth in video on demand (VOD) programming, viewers can download or stream content with a regular TV subscription or from the Internet. This opens up great opportunities for consumers, who can more than ever determine for themselves what they watch, when and how. A significant number of people say they watch video on demand.

In his global VOD survey, Nielsen surveyed more than 30,000 online respondents in 61 countries to understand global sentiment about VOD viewing and advertising methods. We investigate who watches on-demand content, how and why. We also examine how online service providers influence the traditional TV landscape and provide information about the adaptations needed in an ever-changing media world.