News Center Archive | Nielsen

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News Center | 04-12-2025

Gracenote launches new CTV ad platform making program-level targeting a reality

Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich…
News Center | 25-11-2025

Nielsen Global Impact Day 2025: Expanding our global impact

On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day…
News Center | 24-11-2025

Lionsgate and Nielsen expand partnership to deliver first-ever combined FAST channel and digital network measurement

NEW YORK – November 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and…
News Center | 24-11-2025

Fall Sports Plus Fresh Broadcast Slate Equals Big Gains, Reshuffled Company Rankings in Nielsen’s October Media Distributor Gauge

Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, with Each Clocking 7% Monthly…
News Center | 24-11-2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in…
News Center | 18-11-2025

The Gauge™: Poland | October 2025

October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new…
News Center | 18-11-2025

Nielsen’s The Gauge™: NFL Viewership Underscores How Sports Are Redefining Audience Behavior

Broadcast Builds On Lead Over Cable, Driven by Football and Drama Programming Gains NFL’s Halo Effect Extends…
News Center | 18-11-2025

The Gauge™: Mexico October 2025

During October, streaming’s share of TV viewing in Mexico settled at 23.7%, a marginal shift of -0.8…
News Center | 10-11-2025

New Nielsen Rural Survey reveals the changing media habits of Filipinos outside major cities

Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas -…