Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Insights
Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Insights | 08-03-2025
Asian millennial women use their buying power to protect the environment
International Women’s Day insight: Brands can grow their business by connecting with eco-conscious Asian…
Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Insights | 28-08-2024
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising…
Data Center | 26-08-2024
2024 Election Data Hub
Learn how Americans are consuming media, how political campaigns are spending funds and what voters care about…
Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
