Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Insights
Insights | 28-08-2024
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising opportunities.
Data Center | 26-08-2024
2024 Election Data Hub
Learn how Americans are consuming media, how political campaigns are spending funds and what voters care about with our…
Insights | 03-07-2024
Beyond Pride Month: Building your brand with LGBTQ+ consumers
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…
Insights | 31-05-2024
The power of news media: An important platform to reach Asian Americans in an election year
In this election year, brands have the opportunity to connect with Asian American audiences through news.
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 08-02-2024
The global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
