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America spent the equivalent of 13,000 years watching American Horror Story while waiting for the 13th installment
Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched…
Insights
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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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The loyalty-building advantages of embracing Black audiences
Explore the $2.1T buying power of Black consumers. Learn why embracing Black audience trends and partnering…
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The Black influence: How Black culture & identity drive the market
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
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Why advertisers can’t overlook the buying power of veterans
With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in…
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From k-pop to Singles’ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
