Local, National and Analytic Solutions Included in New Agreement
New York, NY – Feb. 25 2015 – Nielsen (NYSE: NLSN) and Sinclair Broadcast Group Inc. (Nasdaq: SBGI) announced today that they have reached an agreement for Sinclair to subscribe to Nielsen’s local television measurement service. The new comprehensive renewal agreement provides Nielsen’s TV ratings service for all 162 of Sinclair’s owned or operated stations.
Additionally, the comprehensive agreement includes tools used for research and solutions that provide insights about what local consumers are buying and watching. The local consumer insights will help the local stations demonstrate their ability to deliver a return on investment for their advertisers.
“Sinclair has been a long-term and valued partner and we are pleased to extend this important relationship with one of the country’s largest broadcast media owners,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “The key facet of our Sinclair relationship is how we are helping them with their growth strategy to win more ad revenue and fully leverage their strong presence in local markets.”
“Nielsen is delivering a coordinated group of solutions that is important to our business,” said David Amy, Executive Vice President and Chief Operating Officer of Sinclair. “Our stations use Nielsen data every day, and we appreciate the investments they are making in an effort to stabilize ratings and capture more viewing sources.”
ニールセンについて ニールセン
ニールセン(NYSE:NLSN)は、マーケティングおよび消費者情報、テレビおよびその他のメディア測定、オンラインインテリジェンス、モバイル測定において市場をリードするグローバルな情報および測定企業です。ニールセンは約100カ国で事業を展開しており、本社は米国ニューヨークとオランダのディーメンにあります。詳細については、 www.nielsen.com をご覧ください。
ABOUT SINCLAIR BROADCAST GROUP INC.
Sinclair Broadcast Group Inc., one of the largest and most diversified television broadcasting companies, owns and operates, programs or provides sales services to 162 stations in 79 markets. The company regularly uses its website as a key source of company information, which can be accessed at www.sbgi.net.
連絡先
NielsenDiane Laura: (646) 654-5759, diane.laura@nielsen.com
SinclairDavid Amy: (410) 568-1500
