Renewal agreement includes audience measurement solutions for three local TV stations across Raleigh and Wilmington in North Carolina
NEW YORK – February 27, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Capitol Broadcasting Company, Inc., a multimedia communications company based in Raleigh, North Carolina.
As part of the deal, Capitol Broadcasting will continue to utilize a suite of Nielsen solutions for three of its local TV stations—WRAL and WRAZ in Raleigh, NC, and WILM in Wilmington, NC—including Nielsen Local TV View (NLTV), which provides audience measurement metrics to local TV stations across measured markets, and Nielsen Scarborough, which provides survey-based insights that connect the dots between media consumption and buying behavior at a local and national level.
“Given Raleigh has an above average penetration of BBO homes, it’s important for us to have a partner that can properly measure this part of the sample,” said Joel Davis, Vice President and General Manager at WRAL-TV and FOX 50 WRAZ-TV. “We know many of these homes still watch local news and programming.”
“We are thrilled to continue to serve Capitol Broadcasting as their audience insights provider,” said Catherine Herkovic, EVP, Managing Director, Audio and Local TV at Nielsen. “We look forward to delivering data that showcases the value of Capitol Broadcasting to advertisers, and ultimately contributes to their ongoing success.”
ニールセンについて
ニールセンは、視聴者測定、データ、アナリティクスのグローバルリーダーとして、世界のメディアとコンテンツを形成しています。ニールセンは、あらゆるチャネルやプラットフォームにおける人々とその行動を理解することで、独立した実用的なインテリジェンスをクライアントに提供し、クライアントが現在そして将来にわたって視聴者とつながり、エンゲージできるよう支援しています。ニールセンは世界55カ国以上で事業を展開しています。詳しくはwww.nielsen.com、ソーシャルメディア（Twitter、LinkedIn、Facebook、Instagram）で。
About Capitol Broadcasting Company, Inc.
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.
