Webinar
On-demand:
Planning (and measuring) cross-media campaigns in 2025
Discover key cross-media trends to inform your 2025 planning.
Media is blurring. Is your marketing mix optimized?
In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV remains a powerful force, especially as viewers’ definition of TV expands to include digital formats and CTV becomes increasingly programmatic.
As the media landscape becomes increasingly fragmented, marketers are facing the challenge of effectively planning and measuring cross-media campaigns. How can you confidently navigate this complex environment in 2025 to ensure that every dollar of your marketing budget is optimized across both digital and TV?
In this webinar, you will hear from Angela Girardin, Senior Vice President of Global Product Sales, Nielsen and Alison Gensheimer, Head of Marketing, Nielsen, on how you can plan and measure cross-media campaigns with confidence.
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Learn more about…
How audiences are spending their time with CTV and linear TV
The value of independent data in navigating digital walled gardens
Understanding your competitive landscape
