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  • Hispanic inclusion is a key differentiator as competition for streaming audiences increase

    As the amount of available streaming content increases and new services come online, attracting and keeping audiences will be critical for content creators and platforms. To meet that need, inclusion can be a key differentiator when it comes to engaging U.S. Hispanics—the most prolific streaming audience in the U.S. In July of this year, Hispanics…

  • Granular data drives better accuracy in your market predictions

    Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that advertisers need to navigate to achieve marketing success. So, is your marketing mix accounting for these differences? In this special collaborative report between Nielsen, Google and Meta on Marketing Mix Modeling (MMM), we bring to you an in-depth…

  • With streaming, game shows have an entirely new audience

    In addition to fueling the evolution of how people watch TV, the proliferation of streaming services and content is broadening the appeal of certain genres to new audiences. And perhaps nowhere is that more evident right now than it is within game and quiz show programming. There’s no denying that the overwhelming majority of game…

  • Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down

    Viewership trends are following high-profile content releases across platforms The impact of high-profile content across the individual streaming platforms has never been more evident as it has been in July and August, particularly amid the summer slowdown of new content on traditional television. Total streaming usage hit another record by claiming 35% of total TV…

  • 5 questions every advertiser wants answered

    What you need to know about reach and ROI Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are progressively more insular and niche, navigate a cookieless world, and, ultimately, figure out what ROI everything’s driving. There are tools, like ROI measurement, that help you realize impact….

  • Let’s talk about streaming and engaging the Latino audience

    The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television. In July, for example, streaming claimed its biggest share of TV time (34.8%) to date. Among Hispanic audiences, however, the…

  • In the search for growth, what’s a media seller to do?

    The importance of brand awareness and new customer acquisition elevated this year among the marketers surveyed for Nielsen’s 2022 Annual Marketing Report, but there isn’t a marketer on the planet who’s not laser focused on growing their return on investment (ROI). For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…

  • Six tips and best practices to drive better ROI outcomes

    The fragmented media landscape and sheer volume of new platforms, channels and services has made tracking ROI increasingly complex for marketers. And, while technology to engage, measure, optimize and prove ROI has never been more plentiful, only 54% of global marketers say they are confident in their ability to measure full-funnel ROI.  Given the ever-expanding…

  • Streaming claims largest piece of TV viewing pie in July

    Netflix, YouTube, Hulu and Amazon increase their monthly viewing shares Amid the slowdown of new content on traditional television and reduced sports programming, streaming claimed the largest share of U.S. TV viewing in July—a first after four consecutive months of hitting new viewership highs. Streaming viewership in a given month has exceeded broadcast viewing before,…

  • Win the streaming wars with bingeable content

    The TV industry is big business. It always has been. But how we define “TV” is very much an evolving story, simply because viewership and engagement is no longer directly tied to a predefined schedule or static set of channel options. And while people still spend more than twice the amount of time with traditional…