Insights | 21-11-2023
Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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Insights | 20-11-2023
Need to Know: How are TV audiences measured
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
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Insights | 09-11-2023
TV content distribution is evolving, and audiences are reaping the benefits
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
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Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
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Insights | 19-10-2023
As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
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Insights | 17-10-2023
Sports gave broadcast channels a second straight month of viewing gains in September
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
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Insights | 04-10-2023
Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
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Insights | 28-09-2023
The Big Ten effect: With 4 new football teams next year, the NCAA conference will extend its TV reach in key markets
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
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Insights | 27-09-2023
Personalized FAST experiences will stand out with TV audiences
Learn how metadata normalization and enrichment can power better FAST experiences.
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Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
