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Embracing upfront opportunities in the modern media environment
Navigate the 2026 upfront marketplace with Nielsen’s Planning Series. Optimize your strategy across sports,…
Articles
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Nielsen: Co-Viewing Pilot Delivers a +4% Average Increase In Total Viewers For February’s Live Televised Events
Events Measured Include Super Bowl LX, Olympics Opening Ceremony, NBA All Star Game, Daytona 500, Olympics…
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When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
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Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
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Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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The math behind the meals
Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s…
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
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The loyalty-building advantages of embracing Black audiences
Explore the $2.1T buying power of Black consumers. Learn why embracing Black audience trends and partnering…
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The Record: Q4 U.S. audio listening trends
Discover the latest audio consumer listening trends in Nielsen’s The Record for Q4 2025.
