Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
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