Insights | 19-09-2023
Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
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The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
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Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Hip Hop celebrates its 50th birthday and we explore how influential it has become and persistently engages audiences…
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
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