Insights | 20-03-2023
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of programming…
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Insights | 16-03-2023
With less high-demand content available, total TV usage drops in February; streaming stays strong
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
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Insights | 13-03-2023
Connectivity is driving how Americans are engaging with TV
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
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Insights | 08-03-2023
Mood swings: This year’s Best Picture nominations lean into ‘powerful’ themes
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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Insights | 03-03-2023
Oscar watch: Tracking the streaming distribution strategies behind this year’s Best Picture nominations
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into a…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 26-01-2023
Streaming unwrapped: 2022 was the year of original content
Original content has grown to become a competitive advantage for streaming services, as many original titles were…
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Insights | 24-01-2023
Nielsen ONE Ads is here: 5 things to know
Nielsen ONE allows advertisers and publishers to plan and to transact on a single set of metrics across linear and…
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Insights | 20-01-2023
Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
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Insights | 19-01-2023
Streaming services remain most popular destination for TV viewing in December
Despite the surge in television usage during the Thanksgiving holiday, total TV viewing managed to increase slightly in…
