Insights | 19-09-2023
Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
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Insights | 12-09-2023
Hispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
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Insights | 06-09-2023
Media metadata: The essential piece to success in streaming
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
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Insights | 30-08-2023
Plot twist: The Suits boomerang highlights the value of streaming content
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it comes to TV…
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Insights | 28-08-2023
Linear TV’s comeback: The arrival of FAST
Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.
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Insights | 15-08-2023
Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
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Insights | 14-08-2023
Need to know: The pros and cons of big data in audience measurement
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 07-08-2023
At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Hip Hop celebrates its 50th birthday and we explore how influential it has become and persistently engages audiences…
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Insights | 20-07-2023
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
