Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face…
Insights
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.
Insights | 22-10-2024
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new opportunities…
Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
Insights | 27-09-2024
Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with Nielsen…
