Insights | 23-01-2025
Planning (and measuring) cross-media campaigns in 2025
Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with…
Insights
Insights | 15-01-2025
Cross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
News Center | 15-01-2025
Nielsen launches critical planning guide for media industry
Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and…
Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
News Center | 04-12-2024
Nielsen Appoints Bill Michels as Gracenote’s New Chief Product Officer
Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as…
Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 22-10-2024
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
