Insights | 19-09-2023
Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
Insights
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Insights | 06-09-2023
Media metadata: The essential piece to success in streaming
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
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Insights | 30-08-2023
Plot twist: The Suits boomerang highlights the value of streaming content
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it comes to TV…
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Insights | 28-08-2023
Linear TV’s comeback: The arrival of FAST
Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.
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Insights | 25-08-2023
Big data virtually eliminates zero ratings in national TV measurement
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
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Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
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Insights | 26-07-2023
Representation matters: Why measurement of diverse audiences is critical for the media industry
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
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Insights | 18-07-2023
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
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Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
