News Center | 05-12-2024
Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market
For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other publishers…
News Center
News Center | 04-12-2024
Nielsen Appoints Bill Michels as Gracenote’s New Chief Product Officer
Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as Chief Product…
Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face…
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.
Insights | 22-10-2024
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new opportunities…
Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
