Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Insights
Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
News Center | 11-02-2025
Super Bowl LIX Makes TV History With Over 127 Million Viewers
NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…
Insights | 05-02-2025
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
Insights | 04-02-2025
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
Insights | 30-01-2025
Navigating media’s complexity with audience planning
Following the audience is critical for media planners to navigate the complexity of today’s media landscape.
