Insights | 22-12-2025
Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
Insights
-
-
News Center | 09-12-2025
Football Shifts TV Viewing Towards Ad Supported, Nielsen’s Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…
-
Insights | 07-11-2025
From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
-
Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
-
News Center | 09-09-2025
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also…
-
News Center | 27-08-2025
FAST momentum continues with global channel count growing nearly 14% year-to-date
News and horror genres are biggest drivers of FAST expansion according to Gracenote Data Hub NEW YORK –…
-
News Center | 29-07-2025
Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen’s Q2 2025 Ad Supported Gauge Finds
Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK – July 29, 2025 – Nielsen, a global…
-
Solutions | 25-07-2025
U.S. National and Local TV Measurement
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…
-
Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
