Insights | 07-11-2025
From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Planning your 2026 media buys…
Insights
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Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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News Center | 09-09-2025
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also…
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News Center | 27-08-2025
FAST momentum continues with global channel count growing nearly 14% year-to-date
News and horror genres are biggest drivers of FAST expansion according to Gracenote Data Hub NEW YORK –…
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News Center | 29-07-2025
Viewing to Content with Ads Gained Share to 73.6% of Overall TV Viewing in Q2, Nielsen’s Q2 2025 Ad Supported Gauge Finds
Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK – July 29, 2025 – Nielsen, a global…
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Solutions | 25-07-2025
U.S. National and Local TV Measurement
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s…
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Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
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Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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News Center | 11-02-2025
Super Bowl LIX Makes TV History With Over 127 Million Viewers
NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…
