Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
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Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
We explore how audiences are consuming news media and how things may have changed since the last elections.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
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