National TV Measurement Archives

News Center | 11-02-2025

NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…

News Center | 07-02-2025

NFL, Red One, Carry On, Elf, A Christmas Story, Home Alone and … Virgin River Among Top Programming for the…

Insights | 05-02-2025

The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…

Insights | 04-02-2025

Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…

Insights | 30-01-2025

Following the audience is critical for media planners to navigate the complexity of today’s media landscape.

News Center | 22-01-2025

New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation…

News Center | 21-01-2025

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and…

Insights | 16-12-2024

2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…

News Center | 10-12-2024

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and…

News Center