News Center | 02-10-2024
2024 Vice Presidential Debate Draws Over 43 Million Viewers
NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across…
News Center
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Insights | 01-10-2024
The power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
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Insights | 20-09-2024
Leveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
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Insights | 12-09-2024
76th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed 2024 Emmy nominees to see which titles and talent earned the most of U.S. viewers’ time.
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News Center | 11-09-2024
Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate
The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated…
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Insights | 10-09-2024
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….
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Insights | 28-08-2024
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising opportunities.
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Data Center | 26-08-2024
2024 Election Data Hub
Learn how Americans are consuming media, how political campaigns are spending funds and what voters care about with our…
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Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
