Insights | 24-01-2023
Nielsen ONE Ads is here: 5 things to know
Nielsen ONE allows advertisers and publishers to plan and to transact on a single set of metrics across linear and…
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
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Insights | 15-09-2022
5 questions every advertiser wants answered
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
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Insights | 23-08-2022
ROI data can help buyers and sellers navigate media valuation in an expanding media landscape
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose challenges for…
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Insights | 03-08-2022
Measuring new media’s impact on brand awareness and ROI
With the wealth of new media platforms and formats available to consumers, marketers have more ways to engage with…
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Insights | 03-08-2022
To deliver full-impact campaigns, marketers need full-funnel visibility
Many marketers are flying blind when it comes to measuring full-funnel marketing effectiveness—and it’s causing missed…
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Insights | 26-07-2022
Understanding the impact of full funnel marketing on ROI
For marketers today, building brand awareness is a top goal, but many fall short when it comes to measuring its impact
