Insights | 27-09-2024
Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with Nielsen…
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Insights | 27-09-2024
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with Nielsen…
Insights | 20-09-2024
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
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Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
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Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…
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Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
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Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 20-03-2024
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Insights | 18-03-2024
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Insights | 25-01-2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Insights | 25-09-2023
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
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