Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

October 2024

Total day | Persons 2+

Copyright © 2024 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

November 4 – November 10, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Outer Banks
1
1,229
40Netflix
The Diplomat
2
1,219
14Netflix
The Lincoln Lawyer
3
1,112
30Netflix
Grey's Anatomy
4
1,029
437Hulu / Netflix
Bob's Burgers
5
899
277Hulu
Bluey
6
883
154Disney+
Family Guy
7
875
434Hulu
Lost
8
833
121Hulu / Netflix
SpongeBob SquarePants
9
720
292Paramount+
Gossip Girl
10
617
122Hulu / Max / Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of October 21 – 27, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NBC SUNDAY NIGHT FOOTBALL – DAL at SF
1
21,670
10.9NBC
SUNDAY NIGHT NFL PRE-KICK
2
15,567
7.6NBC
FOX WORLD SERIES GAME 1
3
14,163
6.6FOX
FOX WORLD SERIES GAME 2
4
13,713
6.2FOX
FOOTBALL NIGHT IN AMERICA
5
11,094
5.5NBC
MON NIGHT FOOTBALL ON ABC – BAL at TB
6
7,565
4.3ABC
CHICAGO MED
7
6,046
3.6NBC
CHICAGO FIRE
8
5,900
3.6NBC
THE VOICE
9
5,777
3.4NBC
SATURDAY NIGHT FOOTBALL – LSU at TX A&M
10
5,062
2.7ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

Our products can help you and your business

Let’s discuss your needs.