Marketing performance Archives

Insights | 20-12-2022

Environmental ROI drivers: Unlocking insights to lift performance

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Insights | 28-11-2022

Executional ROI drivers: Optimizing campaigns to maximize returns

In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…

Insights | 22-09-2022

Granular data drives better accuracy in your market predictions

Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…

Insights | 08-09-2022

In the search for growth, what’s a media seller to do?

For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…

Insights | 29-08-2022

Webinar: 3 budgeting strategies to boost media ROI

In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to boost media…

Insights | 26-08-2022

Six tips and best practices to drive better ROI outcomes

To help cut through the data noise, we’ve put together six tips and best practices you can use that harness the power of…

Insights | 11-08-2022

In-flight optimization is the key to improving ad delivery

With third-party cookies disappearing, it is more important than ever to make sure that your ads are reaching the intended…

Insights | 01-08-2022

Timidity is limiting your ROI

From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got…

Insights | 06-07-2022

The 2022 ROI Report

If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them…

Insights | 30-06-2022

The business case for marketing balance

In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…

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