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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
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Insights | 22-09-2022
Granular data drives better accuracy in your market predictions
Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that…
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Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
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Insights | 29-08-2022
Webinar: 3 budgeting strategies to boost media ROI
In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to boost media…
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Insights | 26-08-2022
Six tips and best practices to drive better ROI outcomes
To help cut through the data noise, we’ve put together six tips and best practices you can use that harness the power of…
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Insights | 11-08-2022
In-flight optimization is the key to improving ad delivery
With third-party cookies disappearing, it is more important than ever to make sure that your ads are reaching the intended…
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Insights | 01-08-2022
Timidity is limiting your ROI
From a budgeting perspective, global marketers planned to increase their spending across all channels as 2022 got…
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Insights | 06-07-2022
The 2022 ROI Report
If driving media ROI is your job, this report helps you do it better. We reveal what drives returns, how to measure them…
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Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…