2023 FIFA Women's World Cup™

2023 FIFA Women’s World Cup™

the essential data hub

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Welcome to Nielsen’s essential data hub for the 2023 FIFA Women’s World Cup™. Explore tournament  predictions, sponsorship trends and fan insights all powered by Nielsen and Gracenote data.

Tournament Predictions

Forecasts for who will advance and win the FIFA Women’s World Cup™

2023 Women’s World Cup predictions bracket

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Predictions are based on over one million simulations that produce estimates showing the most likely team to fill each position in the knockout stages.

2023 Women’s World Cup round predictions

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Influencer Standings

The most influential athletes on the women’s national teams

The FIFA Women’s World Cup’s™ most influential players and teams on Instagram

Last Updated on June 28, 2023

RankPlayer NameCountryInstagram handleFollowersFollower growthEngagement rateAudience reachabilityAverage media value of branded posts (USD)
1Alisha Lehmann@alishalehmann713.4M75.03%6.99%78.40%$307,352
2Alexia Putellas@alexiaputellas2.8M64.75%11.83%64.25%$113,181
3Alex Morgan@alexmorgan1310M5.40%1.36%71.83%$55,730
4Jordyn Huitema@jordynhuitema1.6M-15.40%10.13%78.58%$76,218
6Megan Rapinoe@mrapinoe2.1M-3.41%1.82%73.33%$16,563
7Jule Brand@jule_brand198K517.16%30.38%84.57%$14,515
8Alessia Russo@alessiarusso99457K279.90%14.90%73.55%$17,855
9Sakina Karchaoui@sakinakarchaoui727K27.33%10.99%82.49%$29,604
10Samantha Kerr@samanthakerr201.2M29.87%5.13%74.26%$22,635

*Note: Leah Williamson (England) would have ranked fourth, but is not included in the list due to injury.

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope., different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

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Fan Insights

Get to know the Women’s World Cup fandom

Source: All data is from Nielsen Fan Insights (January 2023, 12 markets). Nielsen Fan Insights helps drive fan growth and connection by understanding fan interests, media behavior, brand attitudes and purchasing habits. Connect with us to learn more about Nielsen Fan Insights.

Industry Perspectives

The latest articles and insights from Nielsen

Latest Articles

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Score Sheet: FIFA Men’s World Cup™ 2022

If you want even more on-the-field insights,  check out our data hub for the 2022 FIFA Men’s World Cup with sponsorship trends, fan insights and what to know ahead of the 2026 tournament. 

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