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Powering content discoverability and distribution


Is having billions of hours of TV shows, movies, sports, music and podcast content available at any time too much of a good thing? Only if audiences can’t search for the content they want or discover new things they’re going to love. 

Covering 80+ countries and 35 languages, Gracenote provides the definitive collection of metadata and imagery powering advanced content distribution, navigation, search and discovery capabilities that connect audiences to content. With comprehensive metadata and IDs, Gracenote helps content distributors, owners and creators scale efficiencies, drive consumption, enhance viewing experiences and extract the most value from their programming.

An image on Content Discovery cycle for Gracenote ID

What is a Gracenote ID?

Gracenote IDs are unique identifiers for music, TV, movies, sports and podcasts that are deployed throughout the global entertainment ecosystem. These unique IDs link data assets related to media like descriptions, genres, artists, imagery and program availability by platform.

Gracenote ID - unique identifiers for music, TV, movies, sports and podcasts
Red-Orange icon on Video

TV & movie data

Curated imagery

Streaming, VOD & linear TV details

Yellow-Orange icon on Audio

Music recognition

Music & podcast data

Links between audio & video content

Blue-pink icon on multiple Flags

Sports scores & stats

League, team & player info

Links between sports data & video content

Blue-Yellow icon of Car with WIFI

Radio station data

Music recognition

Combines audio, sports & video content

Gracenote IDs and data fuel today’s complex and expanding global content ecosystem, empowering content creators, programmers, marketers and distributors to drive more value from media content across the lifecycle.

The Gracenote Difference

Helping entertainment providers derive maximum value from content

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Content development

Understand, manage and analyze content catalogs and inform decision-making to develop successful programming.

Top Gun and other movie meta images

Content distribution

Inform and label content licensing and streamlined distribution to video viewing and discovery services globally.

Three women watching TV and having cold drinks

Content discoverability

Empower audiences to easily find and engage with audio and video content across streaming, on-demand and linear platforms.