The Gauge™
TV Viewing trends in the U.S.
Navigate the TV landscape with precision. Nielsen’s The GaugeTM shows how U.S. audiences spend their time each month watching TV as their options grow and new content hits their screens.
A monthly snapshot
How Americans watched TV in October
Uncovering October’s standout TV viewing insights
October 2023
Total day | Persons 2+

Copyright © 2023 The Nielsen Company (US), LLC. All Rights Reserved.

Tracking TV trends
Discover how American TV viewing habits shift throughout the year
Trended viewing at a glance
Copyright © 2023 The Nielsen Company (US), LLC. All Rights Reserved.

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Methodology/FAQ
All your questions answered: The Gauge FAQ
How is ‘The Gauge’ created?
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
All the data is time period based for each viewing source. The data, representing a broadcast month, is based on Live+7 viewing for the reporting interval (Note: Live+7 includes live television viewing plus viewing up to seven days later for linear content).
What is included in “other”?
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing Streaming Content Ratings to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
Where does linear streaming contribute?
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
What about live streaming on Hulu and YouTube?
Linear streaming via vMVPD apps (e.g., Hulu Live, YouTube TV) are excluded from the streaming category. ‘Hulu SVOD’ and ‘YouTube Main’ within the streaming category refer to the platforms’ usage without the inclusion of linear streaming.
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Streaming Platform Ratings
Gain insight into the time viewers spend watching streaming video content, and on which platforms, using Nielsen’s panel for linear TV measurement.
