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FIFA World Cup 2022TM: The essential data hub

Welcome to Nielsen’s essential data hub for the FIFA World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.

Follow along as we track the intel you need—on and off the field.

2022 Predictions

Forecasts for who will advance and win World Cup Qatar

Gracenote’s 2022 World Cup predictions bracket

See our forecast for who will win
Round of 16
Quarter Final
Semi Final
Final
Semi Final
Quarter Final
Round of 16
1
New Hampshire
2
New Hampshire
3
New Hampshire
4
New Hampshire
5
New Hampshire
6
New Hampshire
7
New Hampshire
8
New Hampshire
17
New Hampshire
18
New Hampshire
19
New Hampshire
20
New Hampshire
25
New Hampshire
26
New Hampshire
29
New Hampshire
30
New Hampshire
27
New Hampshire
28
New Hampshire
21
New Hampshire
22
New Hampshire
23
New Hampshire
24
New Hampshire
9
New Hampshire
10
New Hampshire
11
New Hampshire
12
New Hampshire
12
New Hampshire
14
New Hampshire
15
New Hampshire
16
New Hampshire

Predictions are based on over one million simulations that produce estimates showing the most likely team to fill each position in the knockout stages. During the 2022 World Cup, the simulation will be run after each day’s results to produce a new forecast which takes account of the latest information. The new forecast will be uploaded daily to this hub.

World Cup 2022 round predictions powered by Gracenote

See which teams are most likely to advance.
  • Round of 16
  • In Quarter Final
  • In Semi Final
  • In Final
  • Winner

Predictions are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition. During the 2022 World Cup, the simulation will be run after each day’s results to produce a new forecast which takes account of the latest information. The new forecast will be uploaded daily to this hub.

2022 World Rankings

The top influencers and current standings of the men's national teams


The World Cup’s most powerful players and teams on Instagram

Last Updated

  • The 10 most influential footballers
  • The biggest breakthrough players
  • The most popular team accounts

These players consistently score the most views and engagement.

Rankings are based on Nielsen's influencer measurement tool InfluenceScope. We focused on Instagram measurement since it is the platform used by the greatest number of athletes across generations. All data is from August 2022 - October 2022. Rankings include athletes participating in the 2022 World Cup.

These footballers saw a big growth surge on social media.

Rankings are based on Nielsen's influencer measurement tool InfluenceScope. We focused on Instagram measurement since it is the platform used by the greatest number of athletes across generations. All data is from August 2022 - October 2022. Rankings include athletes participating in the 2022 World Cup.

These teams have the most avid Instagram followers from around the world.

Rankings were created with Nielsen's influencer measurement tool, InfluenceScope. Rankings are based on Instagram measurements from August 2021-July 2022, including the following KPIs: social following, content engagement, fan base growth, and social media value.

Men’s World Ranking powered by Gracenote

See the men’s national team standings.

Last Updated

  • 1-30
  • 31-60
  • 61-90
  • 91 -120
  • 121 -150
  • 151- 180
  • 181 - 210
  • 211 - 222
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The Gracenote World Football Ranking is a proprietary methodology created in 2002 and based on the Elo system used for ranking chess players. Every time two teams compete, one wins points from the other depending on the result, the winning margin, who is at home and the relative strength of the two teams playing, and the importance of the competition.

The Road to 2026

Looking ahead to the 2026 North American World Cup

Insights into North American football fandom

See how fans from the 2026 World Cup host nations compare.
  • Preferred channels
  • Interests
  • Fan age

Insights

Latest articles

Excited crowds on a sports stadium

Fans are changing the game

This global report looks at the consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

Bird view to the soccer stadium full of spectators

What fans want:
the 2022 world football report

How brands, broadcasters and platforms can capitalize on the World Cup and its billion-plus views

Want to talk with our team of experts?