Welcome to Nielsen’s essential data hub for the FIFA World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.
Follow along as we track the intel you need—on and off the field.
Did you know
Sources 1, 2, 3: Nielsen Fan Insights, February 2022, 13 markets | source 4: Nielsen Sports SponsorGlobe, May 2022 | sources 5, 6: FIFA commissioned research, February 2022
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