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FIFA World Cup 2022TM: The essential data hub

Welcome to Nielsen’s essential data hub for the FIFA World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.

Follow along as we track the intel you need—on and off the field.

Understand how brands, broadcasters and platforms can capitalize on the World Cup and its billion-plus views.

Did you know

67% of football fans think brands are more appealing when they participate in sports sponsorships

Sources 1, 2, 3: Nielsen Fan Insights, February 2022, 13 markets | source 4: Nielsen Sports SponsorGlobe, May 2022 | sources 5, 6: FIFA commissioned research, February 2022

Insights

Media | 05-27-2022

The champions league: How media rights deals are shaping the global soccer landscape

The UEFA Champions League Final isn’t just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.


Media | 03-29-2022

Playing the game: Breaking the bias with women influencers in sports and gaming

Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.


Media | 03-16-2022

Sports fans are raising more than just brand awareness

Sports sponsorship activations are doing more than boosting brand awareness—they’re leading to higher conversion rates.


Media | 02-10-2022

Broadband-only TV homes amplify sports viewership

Despite the growing wealth of content options, few rival the influence of live sports, as evidenced by the boom in NFL viewership.

Excited crowds on a sports stadium

Fans are changing the game

This global report looks at the consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

Bird view to the soccer stadium full of spectators

World Cup countdown

As a part of FIFA’s Research Programme, Nielsen surveyed respondents across 28 global markets about the FIFA World Cup Qatar 2022™. These are our findings.

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