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FIFA World Cup 2022TM: The essential data hub

Welcome to Nielsen’s essential data hub for the FIFA World Cup 2022™. We’ll keep you updated on the predictions, standings, sponsorship trends, fan insights and our perspective on it all.

Follow along as we track the intel you need—on and off the field.

2022 Predictions

Forecasts for who will advance and win World Cup Qatar

Gracenote’s 2022 World Cup predictions bracket

See our forecast for who will win
Round of 16
Quarter Final
Semi Final
Final
Semi Final
Quarter Final
Round of 16
1
New Hampshire
2
New Hampshire
3
New Hampshire
4
New Hampshire
5
New Hampshire
6
New Hampshire
7
New Hampshire
8
New Hampshire
17
New Hampshire
18
New Hampshire
19
New Hampshire
20
New Hampshire
25
New Hampshire
26
New Hampshire
29
New Hampshire
30
New Hampshire
27
New Hampshire
28
New Hampshire
21
New Hampshire
22
New Hampshire
23
New Hampshire
24
New Hampshire
9
New Hampshire
10
New Hampshire
11
New Hampshire
12
New Hampshire
12
New Hampshire
14
New Hampshire
15
New Hampshire
16
New Hampshire

Predictions are based on over one million simulations that produce estimates showing the most likely team to fill each position in the knockout stages. During the 2022 World Cup, the simulation will be run after each day’s results to produce a new forecast which takes account of the latest information. The new forecast will be uploaded daily to this hub.

World Cup 2022 round predictions powered by Gracenote

See which teams are most likely to advance.

2022 World Rankings

The top influencers and current standings of the men's national teams


The World Cup’s most powerful players and teams on Instagram

These players consistently score the most views and engagement. The change in the world ranking is compared to the beginning of 2022.

RankPlayer NameCountryClubInstagram handleFollowersFollower growthEngagement rateAverage media value of branded posts (USD)
1Cristiano RonaldoPortugalAl-Nassr@cristiano398.2M36.92%1.99%$3,699,128
2Leo MessiArgentinaPSG@leomessi518.8M36.23%2.28%$3,249,346
3NeymarBrazilPSG@neymarjr196.4M17.41%1.82%$1,378,069
4Kylian MbappéFrancePSG@k.mbappe82.9M29.63%3.92%$1,178,442
5Viní Jr.BrazilReal Madrid@vinijr27.8M109.43%9.24%$786,532
6GaviSpainFC Barcelona@pablogavi12.1M754.09%26.76%$751,014
7Karim BenzemaFranceReal Madrid@karimbenzema62.5M42.29%2.96%$653,493
8Paulo DybalaArgentinaAS Roma@paulodybala51.5M14.46%2.96%$591,972
9Robert LewandowskiPolandFC Barcelona@_rl931.7M37.68%3.11%$353,943
10Eden HazardBelgiumReal Madrid@hazardeden_1027.2M1.63%3.70%$413,457

Rankings are based on Nielsen's influencer measurement tool InfluenceScope. We focused on Instagram measurement since it is the platform used by the greatest number of athletes across generations. "The 10 most influential footballers" data is from December 2021-December 2022. The data presented in "The biggest breakthrough players" and "The most popular team accounts" tables reflect growth and engagement during the tournament, November 14-December 18, 2022. Rankings include athletes participating in the 2022 World Cup.

Men’s World Ranking powered by Gracenote

See the men’s national team standings.

Last Updated

RankPositionTeamTeamPoints
1Argentina2380
2Brazil2347
3France2331
4Belgium2285
5England2285
6Spain2280
7Portugal2280
8Colombia2279
9Croatia2274
10Netherlands2264
RankPositionTeamTeamPoints
11Uruguay2255
12Italy2249
13Germany2210
14Switzerland2200
15Ecuador2200
16Japan2197
17Serbia2197
18Morocco2193
19Peru2191
20Denmark2188
RankPositionTeamTeamPoints
21USA2185
22Mexico2169
23Iran2168
24Scotland2157
25Ukraine2154
26Australia2149
27Senegal2147
28Canada2147
29Czech Republic2147
30Austria2142

The Gracenote World Football Ranking is a proprietary methodology created in 2002 and based on the Elo system used for ranking chess players. Every time two teams compete, one wins points from the other depending on the result, the winning margin, who is at home and the relative strength of the two teams playing, and the importance of the competition.

The Road to 2026

Looking ahead to the 2026 North American World Cup

Insights into North American football fandom

See how fans from the 2026 World Cup host nations compare.

Insights

Latest articles

Excited crowds on a sports stadium

Fans are changing the game

This global report looks at the consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

The ultimate World Cup viewing experience 

Boost your World Cup broadcast with a comprehensive sports menu that gives viewers live stats, integrated match info, and details on the matches they care about.

Score Sheet: Women's World Cup™ 2023

If you want even more on-the-field insights, check out our data hub for the 2023 Women's World Cup.

Want to talk with our team of experts?