Consumer 360 Pacific
A Message from Chris Percy, Managing Director, Nielsen Pacific:
Mark your calendars! Join your colleagues and clients at Nielsen's Consumer 360® in the Blue Mountains on July 30 – August 1, 2014.
This event connects our biggest advertisers, retailers and media houses to share, learn, inspire, engage and create positive outcomes. Over three big days, Consumer 360 Pacific addresses everything from building your audience and improving your products, to boosting sales and maintaining your loyal consumers. After all, we know that results are everything to your business.
I look forward to seeing you at Consumer 360 Pacific in the Blue Mountains!
About the Resort
The Fairmont Resort’s Blue Mountains accommodation rooms and suites feature panoramic views of the Jamison Valley in the World Heritage-listed Blue Mountains National Park, the groomed fairways of the adjoining Leura Golf Club or the gardens and walkways.
A recent refurbishment has revitalised the spacious rooms and suites with a contemporary makeover that pairs distinctive pitched ceilings, designer armchairs, distinctive hound cushions, luxurious woollen throw rugs, gourmet mini bars, large and modern ensuites, flat-screen plasma TVs and Wi-Fi internet access in all rooms.
Fairmont Resort in the Blue Mountains is the perfect setting for Consumer 360 Pacific, as experienced in 2013. We look forward to seeing you there!
If you still need to book your accommodation, please contact the Fairmont Resort directly on call +61 2 4785 0000.
Wednesday, July 30, 2014
6:00 - 8:00 PM
Welcome 'cocktail party' networking function
Thursday, July 31, 2014
8:30 – 8:45 AM
8:45 – 9:40 AM
Creating outcomes in a new reality
9:40 - 10:30
10:30 - 11:00 AM
11:00 - 11:40 PM
Building Outcomes from Known Demand and Unmet Demand
Johnson & Johnson
11:40 - 12:30 PM
Brand Marketing – What’s Next?
The Cambridge Group
12:30 – 1:30 PM
1:30 – 2:20 PM
Brand, Consumers and the Offer
2:30 - 3:20 PM
Insight Session 1
3:30 - 4:20 PM
Insight Session 2
4:20 - 4:50 PM
4:50 - 5:40 PM
Insight Session 3
C360 Celebration Dinner
featuring exclusive performance by Samantha Jade
Friday, August 1, 2014
9:00 - 9:10 AM
9:10 - 10:00 AM
10:00 – 10:50 PM
10:50 - 11:20 AM
Morning Tea -
11:20 - 12:20 PM
12:20 - 12:30 PM
Thank you and close
Optional Post Conference Activities
*Agenda subject to change. For current descriptions, participants, timing and other updates, please continue to visit this website.
What to Expect from This Year's Sessions
We know results are what matter for your business. But the chaos of today’s ever-changing, digitally charged world can sidetrack you from reaching your goals. To help break through the clutter, we’ve sorted our business globally into four solutions—Consumerization, Innovation, Marketing Effectiveness and Performance Management.
Consumer 360 will present key trends and provide insight into the biggest concerns you face in your markets. The main stage and breakout sessions will tackle these challenges into manageable solutions and assist you to create outcomes that are strong and effective. We’ll help you focus on your consumers, develop new and innovative products, ensure your message reaches the right people efficiently, and predict trends and produce experiences—at the right price.
Create Outcomes with our Solutions
Strong results begin with clear objectives and a vision for success—and success hinges on identifying, understanding and connecting with consumers. But what drives people to watch and buy? How can you create positive and successful outcomes from such data? Where can companies and individuals differentiate themselves from their competitors? And who will become the next major consumer influencers?
At Consumer 360, we’ll start each day’s conversation exploring pressing questions like these. Respected industry leaders will frame the discussions by sharing how they’re interacting with today’s digitally diverse consumers. Our speakers are recognised as innovators in their spaces. This year, we’ll hear from Coles, IAB, Twitter, PriceWaterhouseCoopers and many more. Their stories will shed light on the universal challenges companies face in today’s vital markets and how they drive effective outcomes for their brands.
Thursday, 8:45am – 9:40pm
Robbert Rietbroek, Managing Director, Kimberly-Clark Australia
Find out how Robbert’s team at Kimberly-Clark is creating outcomes in today’s new reality of ever-increasing commodity and labour costs, intense competition, currency swings and empowered consumers with social media at their fingertips.
Thursday, 9:40am – 10:30am
Paul Maher, Chief Executive Office, MediaWorks TV
Liz Fraser, Director of Sales & Marketing, MediaWorks TV
MediaWorks executives share their story of how they took the network from free fall in audience, revenue and profit leading to receivership and capital restructure, to growth and a sustainable future.
Thursday, 11:00am – 11:40am
Phil Lynch, Managing Director, Johnson & Johnson
Big brands and big innovation drive health and personal care opportunities. Hear how Phil’s team is building innovation frameworks that not build success for today but for years ahead.
Thursday, 11:40am – 12:30pm
Steve Hasker, Global VP Products, Nielsen
James Hier, Chief Strategy Officer, MEC
Nielsen Twitter TV Ratings, is the first ever measure of the total activity and reach of TV-related conversations on Twitter. Hear about the US experience from Steve and the industry implications from James.
Thursday, 1:30pm – 2:20pm
Ian McLeod, MD, COLES
Six years ago Ian’s team reset the way Coles operated in their support office, in stores, and the way they communicated with consumers. It’s one of the most stunning retail stories of the last decade resulting in market leading growth.
Friday, 9:10am – 10:00pm
- Megan Brownlow, ED, PWC (Moderator)
- Doug Peiffer, CEO, Oztam
- Alice Manners, CEO, IAB
- Charmaine Moldrich, CEO, Outdoor Media Association
- Mark Hollands, CEO, The Newspaper Works
Last year’s knockout media session returns with new challenges to discuss and contest. Content, cut-through and consolidation are all up for debate, moderated by C360 crowd-favourite, Megan Brownlow.
Friday, 10:00am – 10:50pm
Eddie Yoon, Principal, The Cambridge Group
Eddie presents his views on the big challenges for brands in the future. Does globalisation help or hinder brand development? How do we find the consumers and audiences for existing brands? And who is doing a good job of creating big outcomes for their brands?
Friday, 11:20am – 12:20pm
- Paul Fisher (Moderator), MD, Nielsen
- Bill Pulver, CEO, Australian Rugby Union
- Chris Heffernan, Non-Executive Director, Essendon Football Club
- James Sutherland, CEO, Cricket Australia
- Marne Fechner, CEO, Netball World Cub 2015
- Nicola Stokes, CEO, Special Olympics Australia
Join Paul Fisher, Nielsen’s Managing Director of Media, and sports industry marketing effectiveness lead for South East Asia, North Asia and Pacific, and some of the biggest names in sport for this vibrant and engaging panel for our final session. Sport is one of the most powerful audience engagement environments for advertisers and networks. In this session we’ll look at how the explosion in sports content and the proliferation of technology devices has affected sports consumption; how brands and broadcasters measure the impact of the billions of dollars spent on sponsorships and rights; and how bodies like the ARU will adapt as they seek to grow their sporting franchise.
Have a spare moment? Stop by the Innovation Expo and experience our newest and most exciting advancements!
Check out emerging companies at the forefront of discovery and innovation, explore how we leverage breakthrough technologies to advance measurement, and see examples of how we provide tailored results that address your unique needs.
Each year, you tell us you love to hear from your peers. How they’re tackling tough issues. How they’re creating forward-looking outcomes. What drives their success. What they learn from experience. So this year, we’ve got a slate of Insight Sessions that tap your knowledge on a variety of topics, presented by industry leaders like you. Pick your three favorites and get ready to learn!
Farmers Mutual Group (FMG) is New Zealand's preferred rural insurance provider focused on the control of risk. Over 100 years old and 100 percent NZ owned, FMG have a dedicated focus on putting clients at the heart of its business. Faced with challenging times and declining market share, FMG’s Executive Team realigned the business to drive customer centricity. Customer feedback loops at multiple touch points, continuous customer research and employee feedback, all underpin a customer focused discipline of operational excellence. The outcomes are exemplary, with outstanding shifts in customer satisfaction and advocacy scores. Hear their customer journey.
Working with 4,000 students across Sydney every day, the Daystar Foundation develops in-school education programs to assist children at risk of not fulfilling their educational potential. By linking schools, families and communities; and mobilising resources in the form of money, services, goods and volunteer time, their programs impact not only the students’ lives, but also the lives of volunteers, administrators, teachers, and corporate partners. Through clearly defined goals and outcomes, Daystar has helped students realise their full potential and continues to support breaking the cycle of poverty – positively impacting the wider community.
Rob Brittain, Analytics Manager, Mondelēz International, Asia Pacific
Anita Baba, Group Business Director, Carat Australia
Hear from multinational food manufacturing giant ,Mondelēz, and leading Australian media agency, Carat, on how a truly holistic and collaborative approach for one of Australia’s most loved brands, Cadbury Dairy Milk, created a winning media plan. The 2014 plan culminated in efficient, but also realistic reach and frequency goals, true continuity on air and efficient use of 15 second copies. The result was a high return on media investment and a measurably strong sales result.
No media has experienced the sudden and marked growth that mobile has over the past five years; yet much is still unknown about the consumers that are driving it and, critically, what their actual behaviour looks like.
This session will explore the online habits of mobile audiences as well as the latest trends in the mobile space, drawing on market leading audience measurement data from the IAB Australia/Nielsen mobile pilot. Advertisers, agencies and publishers will gain a deeper understanding of the mobile consumer and how best to leverage mobile media to reach target audiences, drive advertising revenue and create dynamic and engaging content.
Natalie Innes, Customer Marketing Director, Goodman Fielder
David Brown, Customer Marketing Manager, Bakery Category, Goodman Fielder
Hear how focusing on the shopper while identifying the items that are truly important to the bread category, removed in-store complexity while still supporting shoppers’ store loyalty.
Through understanding how shoppers actually shop the bread category, Goodman Fielder identified the most important attributes that should be reflected at the shelf. With insight into the sales incrementality of each item in the category, they were able to recommend the optimum range to simplify the shelf and still meet shoppers’ needs – helping Goodman Fielder deliver a win-win solution to its retail partners.
Diversifying into adjacent categories can appear to be an attractive path to growth for well-established brands. Unfortunately, there is a high failure rate with such brand extensions. In this session, John Broome talks about how he tapped into consumer insights to dramatically improve the odds of success with the Australian launch of Special K Cracker Crisps. A fascinating story about refining brand communication to reduce risk and drive volume sales. This session includes snacks!
Generate bigger outcomes for your creative and advertising as strategic communicator Chris Gray, hosts this new session to Consumer 360. What can research tell us about the way we build an ad? When should we add a tagline? What visual or audio inputs distract from connection – and what tactics really help someone to remember the ad. And once we’ve done that – how do you generate maximum returns from each campaign. Find out how good science supported by sound research can help you get a better bang for your creative and advertising dollar. We’ll be learning from overseas and local case studies in this session.
In this new session to Consumer 360, two experts give their forecasts for the years ahead. Industry veteran Shane Scacco, Director of Retail at Nielsen, will be using fresh unseen industry research to provide consumer watch-outs and opportunities. Director of Insights at Coles, Dale Preston, will tackle this from the retailer’s perspective. Dale has worked across multiple marketers and can provide both a local and international perspective on the implications for the retail response over the next three years. Fresh thinking, new information and two big thinkers will help you create your own big outcomes.
Ford is transforming its business strategy through innovative products and a new consumer experience to address every customer touch point. Hear how Ford is using this business strategy to drive its marketing efforts to truly build a long-term sustainable brand
Sam Smith, Managing Director, Tubemogul Australia
Phillip Cowlishaw, Head of Technology, Ikon
John Miskelly, Head of Digital, GroupM
Put together one of Australia’s largest media agencies, the world’s leader in online video advertising delivery, and one of the country’s most recognised brands and you get a telling story on how TubeMogul and Ikon are creating outcomes for one of Australia’s leading financial institutions. Through verifying the actual audience of their digital video campaigns, these companies will share with you how they created big outcomes for their online campaign investments.
Hear from John Miskelly from GroupM, Australia’s largest Media Agency group on the top four things GroupM have learnt from measuring over 200 online campaigns with Nielsen Online Campaign Ratings. John will talk about how they are using digital advertising to build real scalable consumer reach.
Networking is a big part of Consumer 360 Pacific! During the event, meet with other attendees to jumpstart your experience with exciting and meaningful conversations. There will be a cocktail party event on the Wednesday night of the conference and a celebration dinner with an exclusive performance by Samantha Jade on the Thursday night.
See below a list of companies that attended Consumer 360 Pacific last year:
Who Attended Last Year?
ABC (Australian Broadcasting Corporation)
APN NZ Media
Australian Broadcasting Corporation
Australian Radio Network
Big Mobile Group
Bulla Dairy Foods
Fonterra Brands Australia
Fresh Select (Aust.) Pty Ltd
Goodman Fielder Australia
Goodman Fielder NZ Limited
HJ Heinz Australia
Ignite Media Brands
Liquor Marketing Group
Macquarie Securities Limited
Moraitis Pty Ltd
Myer Pty Ltd
National Australia Bank
Nestle Australia ltd
Nestle Purina Petcare
NINE ENTERTAINMENT CO.
OzTAM PTY Limited
Peter Lehmann Wines
Snack Brands Australia
Southern Cross Austereo
Starcom MediaVest Melbourne
Starcom MediaVest Sydney
The Australian Wool Innovation
The New Agency
VSG (Veda Solutions Group)