Insights

Not Your Traditional Ads: Proving the Impact of Branded Content
Webinar

Not Your Traditional Ads: Proving the Impact of Branded Content

From branded educational video series to strategic product placements in TV shows, we’ve seen an explosion of branded content. These marketing opportunities seamlessly unite entertainment and editorial content with advertiser messaging—making ads much more creative.

This on-demand webinar discusses:  

  • Practical applications in developing branded content;
  • Best practices for publishers, gathered from Nielsen research and content testing; and
  • Tagless measurement solutions for various ad formats—compliant with IDFA privacy updates.

Learn how to incorporate branded content into your own marketing plans and measure success. 

Learn how we can help you understand the impact of your branded content.