Before forming AdGro, Irfan worked at leading CPG companies for over 10 years in brand management both in Canada and the US. His last assignment was Marketing Director at Reckitt Benckiser in Canada. He managed brands such as Air Wick, Strepsils, Cepacol, Durex and Lanacane at Reckitt Benckiser. Prior to Reckitt, he worked at Johnson & Johnson in senior marketing roles for over 5 years, managing brands such as Tylenol, Benylin, Nicorette, Nicoderm and Motrin. Before joining Johnson & Johnson in Canada, Irfan worked in brand management roles in the US at SC Johnson and General Mills. He did his MBA from the University of Chicago, Booth School of Business in 2002.