Mumbai-based Garth Viegas is the Director of Insights at TATA Global Beverages. In this role, Garth is responsible for developing insights to bring the company’s strategic vision to life. This involves providing insights to drive strategy, communication, innovation and measurement.
Garth has over 20 years of marketing research experience spanning areas such as strategy, product development, advertising, modeling and analytics with blue chip companies such as Kraft, MasterCard and SABMiller.
He holds a Bachelor’s degree in Economics from St. Xavier’s College, University of Bombay and a Master’s degree in Advertising Research from Marquette University, Wisconsin.