- 46% of Romania lives in rural areas.
- 100K more childern below 15 years old versus urban.
- 300K more men than women 20-54 years old.
MEET THE RURAL CONSUMER
- Portraits from the countryside: a segmentation based on attitudes, values and shopping habits.
- A comprehensive overview of the rural patterns: categories bought, buying frequency, sources of information versus urban.
- Technology and banking services usage.
NIELSEN BREAKFAST EVENT
Special Guest of Event: Professor Vintila Mihailescu, leading anthropologist
- Rural establishments +20km away from the 100K city
- 18-65 years old decision makers or main influencers
- Fieldwork September 2017
If you would like to attend, please contact us at +40 213 106 777.