Join our interactive workshop covering presentations, group discussions, exercises and case studies to better understand your shoppers and segment them into meaningful and actionable segments. Learn the tips and tricks to boost the sales from your shoppers.
Benefits of the workshop
- Plug a shopper-centri framework into your existing CatMan processes
- Define a consistent trade strategy addressing deep shopper insights
- Incorporate shopper behaviour into tactical decisions
- Identify new ways to merchandise a category
- Apply the latest findeings of neurological research into in-store tactics
Who should attend?
- Retailers (Category Managers, Buyers, Merchandising Heads, Space & Range Planners)
- Manufacturers / Suppliers / Distributors (Customer / Trade Marketing Managers, Key Account Managers, Category Managers)
- Intermediate to Experienced, or past participants in the Practical Category Management Workshop
- Not suitable for Beginners
To register or discover more about this workshop, contact Yeshan Bhartu at Yeshan.Bhartu@nielsen.com.