25 March 2015
One Birdcage Walk, London SW1
Do you need to understand your book consumers and their purchasing behaviour? Nielsen BookInsights Conference will help identify your best customers, provide an insight into the kinds of books they want, and a clear understanding of how best to engage them through effective and efficient marketing.
Who Should Attend?
Publishers, Retailers, Agents and other industry executives.
We have a fantastic line up of speakers who will deliver insights into consumer behaviour and future trends. You will gain a deep understanding of the UK consumer book market: how people choose and buy books, which channels they use and why, and how to optimize your marketing spend.
Nielsen Book will present its comprehensive annual review and emerging trends for the print and digital book market.
The conference will reveal how consumers purchase books - what is the path to purchase, and what influences that path and triggers the buying decision. We will also review data fusion, and explore how you can use data to target your audience to ensure effective advertising and social media campaigns. We will be showcasing a range of techniques, case studies and consumer information to provide an in-depth look at consumer purchasing behaviour today.
Ingram Content Group Inc. is the world's largest and most trusted distributor of physical and digital content. Thousands of publishers, retailers, and libraries worldwide use our best-of-class digital, audio, print, print-on-demand, inventory management, wholesale and full-service distribution programs to realize the full business potential of books.
BookBrunch is an information site and daily news service for the book industry. It is edited by Liz Thomson and Nicholas Clee, writers and journalists who are both former editors of trade journals.
Sara Lloyd, Digital and Communications Director, Pan Macmillan
Global Market for Books
Jonathan Nowell, Nielsen Book's President, will be looking at the Global Book Market, examining what's working where and how this compares to the UK.
Keynote 1: The UK Consumer Book Market in 2014
Steve Bohme, Research Director UK, Nielsen Book Research, will present the findings of the 2014 Books & Consumers Survey
Coffee, in the Marble Hall
Path-to-purchase: how do consumers get from A to B?
Cathy Heeley, Market Effectiveness, Client Business Partner, Nielsen will examine how consumers search and discover products online, including books.
Working with 'Big Data' to drive the measurement of evolving consumer behaviour
Gavin McLauchlan, Consultant, Nielsen Media Services, will talk about how Nielsen is working with 'Big Data' and using that alongside existing research techniques to develop services to capture the changing ways consumers take in content.
Measuring Word of Mouth
Steve Thomson, Managing Director, Keller Fay Group, will outline the importance and value of word of mouth for books and other products. He'll share learnings on how to measure and stimulate WOM, in the real world as well as online.
Q & A – Market Effectiveness Team will field questions
Lunch, Marble Hall
Keynote 2: How do Books fit into the Entertainment Market?
Douglas McCabe, Senior Analyst, Enders Analysis, will discuss findings from a wide variety of sectors, including TV and print media.
What's happening in the UK Children's Market?
Hazel Kenyon, Head of Publisher Account Management, Nielsen Book Research, will be giving a flavour of the UK Children's market and emerging trends.
YA Fanship: Books & Films Crossover
Naveena Samuel, VP Client Solutions, Global innovation Solutions, Film, will be taking a closer look at YA Fanship and the crossover from books to films - who are the super fans, what's the impact?
Tea, Marble Hall
How do consumers react to book covers?
Dr. Nikki Westoby, Director of Neuroscience, Nielsen Neuro Europe, will present the analysis of our consumer test, which shows how Nielsen Neuro delves deep into people's subconscious responses to book covers and how they respond to visual stimuli.
Where is Publishing on the Technology Curve?
Panel discussion chaired by Fionnuala Duggan.
All speakers to start with their 2-3 key predictions for what will change/stay the same in the next 2-3 years, followed by questions/debate from the floor. Panelists: Andre Breedt, Nielsen Book Research, Tim Walker, Walker Bookshops and BA President; Sara Lloyd, Pan Macmillan and Michael Bhaskar, Canelo.
Closing remarks and thank you to speakers from the Chair: Sara Lloyd
Drinks in the Marble Hall; presentation of the BMS Best Annual Marketing Awards
BookInsights Conference closes