23 March 2016
British Library Conference Centre
96 Euston Road, London
Nielsen’s Books & Consumers survey has been providing the book industry with detailed information on the who, what, when, where and why of book buying for 25 years. Since launching in 1990, the survey has measured the rise (and fall) of book clubs, supermarkets, discounting, gift purchasing, online buying and new technologies and monitored fundamental shifts in how people find and consume book content.
BookInsights 2016 will bring together experts from Nielsen, the book trade and other industries to examine the behaviour and attitudes of book consumers as well as looking at general consumer purchasing behaviours, media choices and retail sales patterns. With a wealth of data to showcase on the UK book trade– including a look at significant trends in the children’s and the digital markets – and with comparative information from the US and other key international markets, the BookInsights Conference is one that no-one in the book industry can afford to miss.
Who Should Attend?
Publishers, Retailers, Agents and other industry executives.
Nielsen Book’s rich data on book consumers will help identify your existing and potential customers and enable you to reach them in the most innovative, economic and appropriate way. Come along to hear experienced book market analysts demonstrate the benefits of good data, how it can be used and see how you can gain tangible business benefits:
Nielsen Book will present its comprehensive annual review and emerging trends for the print and digital book market.
Steve Bohme, UK Research Director, Nielsen Book Research, Books & Consumers Survey 2015
Steve Bohme will present the latest results from the 2015 survey, addressing key questions such as:
- What did the e-book market look like in 2015?
- Are print book sales still resilient?
- Which channels are up and which are down?
- What key trends are coming through in consumer purchasing?
All delegates will receive the Nielsen Books & Consumer 2015 presentation as part of the delegate fee.
BIC is the UK book industry's independent supply chain organisation, committed to improving the efficiency of the trade and library supply chains, reducing cost and automating processes. BIC is committed to creating an efficient supply chain for both physical and digital products across the entire book industry, working with all relevant stakeholders to eliminate wasteful and time-consuming practices and implement solutions acceptable to all. BIC's unique position of trust with all parties in the supply chain makes it possible to reach agreement on dependable standards and ways of working. Training is also at the heart of BIC’s activities and BIC strongly believes that successful businesses start with people. Find out more: www.bic.org.uk
BookBrunch is an information site and daily news service for the book industry reaching 25,000 plus publishing professionals around the world. Founded by Liz Thomson and Nicholas Clee, it is now edited by Clee and Neill Denny. BookBrunch also produces the London Book Fair Show Dailies in association with Publishers Weekly. http://www.bookbrunch.co.uk/
Ingram Content Group Inc. is the world's largest and most trusted distributor of physical and digital content. Thousands of publishers, retailers, and libraries worldwide use our best-of-class digital, audio, print, print-on-demand, inventory management, wholesale and full-service distribution programs to realize the full business potential of books. http://www.ingramcontent.com/
Nielsen BookInsights Sponsorship package
The Nielsen BookInsights Conference will provide you with an in-depth look at what’s going on in the consumer book market and provide additional insights into the book industry in the UK and globally. If you would like to sponsor this event and would like more information, click here.
Chairman's Introduction – Jo Henry, VP Insight and Analytics, Nielsen Book Research Global
Keynote Speaker – Professor Armand Leroi, Professor of Evolutionary Developmental Biology, Social and Cultural Analytics Lab, Data Science Institute, Imperial College
Using research techniques honed in the natural sciences and the music world, Professor Leroi will explain how he proposes to extract meaning from book content and align this with Nielsen Book best-seller lists in order to help publishers unlock the value of their backlist, aid discoverability and perhaps even help predict which books will succeed and fail before they're published.
International Book Market Overview – Jonathan Stolper, SVP, Global Managing Director, Nielsen Book
Jonathan will be looking at the Global Book Market, examining what's working where and how this compares to the UK.
The 2015 UK Book Market in detail* – Steve Bohme, UK Research Director, Nielsen Book Research
Steve will be presenting key findings from the Books & Consumers 2015 survey and the presentation will be available to all delegates after the Conference.
Consumer Life Stages – Elizabeth McLellan, Marketing Effectiveness Analytics Product Leader, Nielsen Europe
From young singles to empty nesters, the life stage of a consumer reveals a lot about what they are doing and the choices they are making. Nielsen will be revealing how purchasing behaviours differ by life stage and how to communicate with each group to influence their purchasing decisions.
The Children's Market in Segments – Hazel Kenyon, Head of Publisher Account Management, Nielsen Book Research UK
Understand the children's book buyer in detail, and which segments are most important to the market, and how to reach them – in both the UK and US.
Understanding the E-book Market – Andre Breedt, Director Client Services, Nielsen Book Research International
What's happening in the UK market, what are consumers reading, how are they reading, and how can the book industry keep abreast of consumer preferences in digital formats?
CEO panel, chaired by Jo Henry
In addition to a high level discussion of some of the key topics from the day's presentations, the panel will address a number of critical questions for the future of the industry: How do consumers perceive the value of books? Has the advent of digital changed that perception? Why have purchases of books as gifts declined since 2011? What is the long term prognosis of physical retailing? And how can we in the industry help influence the future?
NB Delegates will be given a chance to pose questions for the panel in advance of the Conference.
Chair - Round Up
*NB all delegates will receive a copy of the Books & Consumers 2015 presentation after the BookInsights Conference