U.S. consumers spend about 14 hours each week tuning in to the radio, making it the second-most consumed form of media after TV.
In 59% of cases, milk drives consumers to the store. To get shoppers to buy more than essentials, engage their impulse purchases.
Scale and scope are no longer advantages for big U.S. consumer packaged goods companies. So what are?
In 2012, 12 million holiday albums were sold—3.8% of the year’s total sales.
Music to our Ears
We listen to an average of 14 hours of radio each week, making it a huge part of our media diets.
77% of Asian Americans have bought something online in the past year.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.
Sunday Night Football is the top TV program.
The Monster is the top music single.
See The Top Ten Lists >