Age is becoming increasingly important as shifting population trends favor the elderly, but are industries prepared?
Smartphones are transforming how we engage in our daily lives, and their influence is getting stronger.
Spending power that is! And the mass affluent, controlling 26% of the U.S.’s total wealth, present a big opportunity.
Americans now own four digital devices on average and spend an average of 60 hours a week consuming content.
Paying for What Matters
Consumers will spend for what matters to them; 43% say they’ve spent more from socially responsible companies.
Millennials founded the social media movement, but they aren’t defined by what’s on their Facebook pages.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.
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