The distinctive opinion and experience of Nielsen panelists enriches our view of the marketplace and ensures that our research accurately reflects consumers' shopping and media habits.
For more than 50 years, Nielsen has been collecting and reporting on purchasing and media information. We offer consumers a range of opportunities to provide feedback about their shopping and media consumption. You may be invited to join an ongoing panel or participate in a survey, and we encourage you to do so.
Our analysis and insights help to inform the decision-making process of brands and content providers as well as the research activities of universities and industry standards bodies. Your participation is important to these organizations and their role as influencers and drivers of the consumer experience.
We value your contribution and we value your privacy. Your personally identifiable information will NEVER be used by Nielsen to advertise, promote or market third-party goods or services to you. We will not license, publish or sell any information collected from you that can be tied to an individual user such as your name, email address, postal address, etc.
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Strictly through chance. We cannot ask every home to participate, so we carefully select a sample of homes in your community to represent the entire TV audience. To be statistically accurate, it is essential that our samples be randomly selected. Every household in the U.S. has a chance of being selected, no matter where it is located.
No, unfortunately not. We are sorry, but our guidelines prohibit us from including homes where a household member is employed by, or is a principal owner in the television or media industry.
We do send letters and postcards to potential participants from our production facility in Florida. It is our way of introducing ourselves, in hopes that you will fill out the television diary soon to come.
Yes, every year we mail over one million paper diaries to randomly selected sample households across the U.S. in both First Class and Priority Mail envelopes. Nielsen rigorously controls how the diaries are packaged and delivered to the U.S. Post Office for mailing. If you have further questions about an envelope you received from us, please call toll free, 1-800-237-8611.
First, our interviewers will always identify themselves by name and as a representative of The Nielsen Company. Please feel free to double-check and verify that we placed the call to you or your telephone number. You may call us on this toll-free number: 1-800-237-8611.
Yes, the envelope may have contained either a short survey about television viewing that we would like you to complete and return in the postage-paid envelope, OR the envelope may have contained a letter inviting you to participate in the Nielsen television ratings.
Our Field Representatives are highly trained professionals who want the chance to tell you about the exciting opportunity to participate in the Nielsen ratings. All of our Representatives carry a Nielsen photo ID badge to identify them. If you are unsure about the person at your door, you may call us at 1-800-237-6493.
Contact us. Our representatives are available to answer your questions, whenever they may arise.
Call 1-800-237-6493 and provide the Nielsen representative with your name and Nielsen HH ID number.
Your family was selected to participate in the Nielsen TV Panel. Even though you are currently living away from home you are still part of the family. It is important for you to continue your normal viewing and have it taken into account. Our Nielsen TV Ratings information lets TV, cable networks and local TV stations know how their programming is doing.
We measure what TV programs are being watched in your dorm or home by all persons, and do the same with others across the country.
Your information is transmitted directly to our servers and not shared with other panelists. Keeping your viewing information confidential is very important to us; we do not disclose any personal data collected.
As well as representing your community in the TV ratings, you will receive a gift for your participation. All we want you to do is to watch TV like you normally would.
As a leading provider of marketing and media information, Nielsen measures all media consumption, on all devices—TVs, computers, and mobile. The Nielsen TV Ratings are daily reports used by TV stations, TV and cable networks, advertisers, and other media companies to learn what different types of people watch on TV across the U.S.
Mobile users are important because they help Nielsen understand how different people and different households consume media on mobile devices. Just like your TV viewing and your online computer activity are counted in Nielsen reports, Nielsen wants to ensure that your media consumption on mobile devices is also counted. This helps Nielsen understand what types of households and persons view the media content we measure. Every person counts—because every person’s habits are different.
Participating in mobile measurement ensures that users like you are represented in reports about media consumed on mobile devices. Just like your TV viewing and your online computer activity are counted in Nielsen reports, Nielsen wants to ensure that your media consumption on mobile devices is also counted. This would help Nielsen understand what types of households and persons use the media apps we measure.
Nielsen is a global information and measurement company. It provides data on the media that people consume to TV stations, television and cable networks, advertisers, and other media companies. For example, when you’ve heard that several million people watched some major sporting event—that information came from Nielsen! The data collected from your mobile devices will contribute to such anonymous, summary reports.
There are procedures in place to protect the confidentiality, security, and integrity of your personal identifying information. All data we measure is encrypted before being sent to Nielsen. None of your personal information or individual usage information will be shared with third parties. We will not license, publish, or sell any information collected from you that can be tied to an individual user such as your name, email address, postal address, etc.
Once you’ve joined our panel, your Nielsen Representative will give you more information on registering.
Nielsen uses a combination of publicly available telephone, address, and Census information to select homes for our diary and meter panels.
Absolutely not. The information from your home is held strictly confidential. You will never be approached by anyone selling something because you participated in one of our surveys.