Oana Dan is a Research Manager in Nielsen's Audience Measurement team. She is currently the Online Campaign Ratings lead within the Core Digital product vertical, focusing on the development and support of methodologies to measure online audience across screens. Her experience at Nielsen includes designing surveys and other instruments to measure audience behavior, as well as new cross-platform panel recruitment and maintenance strategies. Within the Nielsen Kids’ Measurement COE, she has led various initiatives to improve Nielsen’s understanding of kids’ digital media consumption.
Before joining Nielsen, Oana obtained a PhD and an MA in Sociology from Harvard University.