Arun Ramaswamy leads Global Engineering for Nielsen with responsibilities in platform development, deployment and R&D for both the Watch and Buy businesses. Under his watch, Nielsen Engineering develops hardware, software and SDK-based solutions for Nielsen ratings products across multiple platforms. On the consumer side, Engineering creates solutions for e-commerce, consumer panels and retail data collection. Arun joined Nielsen in 2001 and started his career as a Scientist at Vela Research, a leader of Digital TV equipment, and at Cohere Networks, a startup in Denver. Arun completed his undergraduate degree in Electronics and Communications Engineering from the Indian Institute of Technology and PhD (Electrical Engineering) from the University of Central Florida. He is one of the leading inventors at Nielsen and has over 80 patents to his credit. He has also received three Engineering Emmys in his career.