Rob Kass serves as vice president, digital audio at Nielsen. In this role, Rob is responsible for the strategic vision and product execution of Nielsen’s Digital Audio Measurement service. A Nielsen veteran with strong radio roots, Rob plays a lead role in setting the strategy and direction for Digital Audio clients. Previously, Rob was director, commercial strategy for Nielsen’s Media Analytics business. Prior to joining Nielsen, Rob held marketing, production, promotions and on-air roles at CBS Radio in Chicago (B96), and Cumulus Radio’s WJBC and WBWN in Bloomington, Ill. Rob holds an undergraduate degree from Illinois State University and has an MBA from Roosevelt University, where he graduated with honors.