Multicultural consumers are transforming the U.S. mainstream—at 120 million strong, and increasing by 2.3 million annually, multicultural populations are the growth engine of the future in the U.S. and projected to become the numeric population majority by 2044. As a result, they’re commanding attention from marketers, advertisers and content creators.
At Nielsen’s third annual Diverse Intelligence Series event, Nielsen provides a forum around diverse consumer insights that encourages companies to continue to innovate their brands and extend their reach within the U.S. marketplace. This event will provide tools to help make diverse consumer strategies a reality and help build your success story.
In 2011, Nielsen launched its Diverse Intelligence Series reports, an annual, robust portfolio of comprehensive reports focused solely on multicultural consumers’ unique consumption and purchasing habits. Not only do the reports encompass niche topics that resonate with the communities we serve, but they also act as roadmaps for our clients and industry partners. These insights help keep our clients on the edge of the latest trends and marketing opportunities for their products and services.
The success of the Diverse Intelligence Series has encouraged us to look beyond the multicultural consumer to measure other groups. With content focusing on LGBT and disabled consumers led by our Employee Resource Groups, Nielsen has been able to round out its perspective on Diverse Intelligence.
Sherri Dublin is the director of diversity programs at Nielsen and is responsible for the company’s seven Employee Resource Groups. She provides guidance with plan ideation (aligning to our four diversity and inclusion pillars), process standardization, best practices and leader/sponsor recruitment. She also manages global training on diversity and inclusion. Sherri was appointed to this role in August 2011 and has been with Nielsen since 2001. In her 14-year career with the company, she has led initiatives in global learning and development, leadership development and organizational development.
Rebecca K. Roussell is responsible for the creation of the annual Diverse Intelligence Series reports, which feature Nielsen’s unique insights on multicultural consumer behaviors. She ensures these reports are created with an integrated strategic approach—maximizing opportunities for high-visibility thought leadership, broad media exposure, social media engagement, internal awareness and content for the company’s multiple digital platforms.
Recently, Rebecca was named to Diversity MBA Magazine’s national 2015 Top 100 Under 50 Emerging Leaders and was also recognized as one of the Chicago Defender’s 2015 Women of Excellence. Rebecca is currently enrolled in Nielsen’s Diverse Leadership Network, an 18-month program designed to grow, challenge and enhance the potential of high-performing early to mid-career associates. She joined Nielsen in 2011 and previously served as the director of communications, community Alliances. In that role, she was the lead media relations liaison for the U.S. Community Alliances and Consumer Engagement team and secured multicultural thought leadership placements in multiple print, digital and broadcast formats, as well as launched Nielsen’s multicultural social media presence on Facebook and Twitter.
Amy Hilliard, a native Detroiter and honors graduate of both Howard University and the Harvard Business School, joined Johnson Publishing Company as president of Fashion Fair Cosmetics in February 2014. Fashion Fair is the largest Black-owned cosmetics company in the world. The company began in 1973 to address the lack of cosmetic products on the market for women of color. The brand's focus remains dedicated to offering products, services and education that address the unique complexion needs for women with deeper skin tones. The line can be found in department stores across the U.S., Canada, the U.K., countries in Africa, the Caribbean, France and other countries around the world, as well as online at www.fashionfair.com.
Prior to joining Fashion Fair, Hilliard was Founder/CEO of Chicago's ComfortCake® Company, makers of “Pound Cake so Good it feels like a Hug®." Now run by her daughter, ComfortCake produces a gourmet pound cake mix and Sugarless Sweetness®, a patent-pending proprietary sugar substitute. Launched in 2001, customers have included the Chicago Public Schools, Walmart, Jewel, Safeway, Nordstrom’s, United Airlines and Home Shopping Network among others. Ms. Hilliard is also the principal of The Hilliard Group, which has provided marketing consulting, leadership and diversity training to Fortune 500 companies since 1995.
An avid community volunteer, Ms. Hilliard was selected for the Urban League's nextONE Program and The Clinton Foundation's Entrepreneurship Mentor Program. Her prior board memberships have included the PepsiCola Multicultural Advisory Board, the Women's Business Development Center and Ford Motor Company's Diversity Board. Ms. Hilliard was the first African-American elected to the board of the National Association of the Specialty Food Trade, and she currently sits on the LeanIn.org Advisory Board with Facebook COO Sheryl Sandberg, as well as the Board of Trustees of Howard University. She and her sister, Gloria Mayfield Banks, are the only two African-American sisters to have graduated from the Harvard Business School in its entire history.
A former buyer for Bloomingdale’s and a senior marketing executive with Gillette, Burrell Communications, Pillsbury and L'Oreal, Amy Hilliard raised two young adults as a single mother and is author of “TAP INTO YOUR JUICE—Find Your Gifts, Lose Your Fears and Build Your Dreams,” a motivational guidebook endorsed by First Lady Michelle Obama. Ms. Hilliard speaks worldwide and has been profiled in numerous publications including Fortune, Essence, The Huffington Post, Ebony, Business Week, Black Enterprise and Entrepreneur magazines, and has also been featured on CNN, AOL, NPR and other national programs.
Kristin is currently brand marketing consultant for Google based in Chicago. Since joining Google in 2010, Kristin has helped with over 50 brands and agencies across the finance and retail industries activate their digital marketing strategies.
Kristin is passionate about content marketing, specifically the power online video has in allowing brands to craft stories to connect with diverse and engaged audiences. Online video allows brands go to beyond simply communicating information—it can be used to tell stories, trigger emotions in a way that is authentic and genuine, and shape perceptions. Kristin is encouraged to see more brands developing video content that connects with diverse audiences.
Prior to Google, Kristin worked in analytic consulting at Nielsen helping consumer packaged goods (CPG) clients with pricing and promotion strategies.
Kristin is a graduate of Indiana University - Bloomington, Magna Cum Laude, with a Bachelor of Arts in Psychology and Sociology. Kristin and her husband, Chad, live in the Lincoln Park neighborhood of Chicago with their son Brayden (2).