Mark Zagorski leads the team responsible for driving the enterprise level Data Management Platform and eXelate Analytics solution sales across all Nielsen verticals. He also manages the platform roadmap development and marketing and initiates integrated strategic partnerships to support the Platform. Mark was an early champion of data driven programmatic media buying and has been at the forefront of digital disruption since 1997 when he joined Modem Media Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. As eXelate’s CEO, he has been responsible for spearheading corporate growth and driving the strategic vision of the company’s industry-leading smart data engine. Mark led eXelate’s U.S. launch and expanded the company’s global footprint to over 700M unique users worldwide.