Donna Speciale is president of Turner Ad Sales, overseeing advertising revenue for Turner’s domestic entertainment, news and kids media brands. Based in New York, Speciale reports to David Levy, president of Turner.
Since being promoted to her current leadership position in March 2014, Speciale has redefined how Turner collaborates with advertisers on media buys and content partnerships. As a believer in developing opportunities and environments that drive business results for partners, she and her team have thrived during a time of vast industry change. Utilizing advanced advertising capabilities powered by industry-leading data and analytics, Turner’s sales division can now equip advertisers with stronger insights regarding their media spend and partnerships, resulting in a more powerful ROI.
Speciale joined Turner in 2012 as president of Turner Entertainment and Young Adult Ad Sales. In this position, she led ad sales for the company’s entertainment and young adult brands, notably TBS, TNT, truTV, Cartoon Network and Adult Swim. During this time, she made an immediate impact on maximizing revenue potential for the brands and collaborating with agencies and advertisers for integrated deals across Turner’s leading portfolio of television and digital assets. With her more than 20 years of experience on the media agency side, Speciale came to Turner from MediaVest Worldwide, where she served as president, Investment & Activation and Agency Operations. During her tenure, she led the agency’s integrated digital, broadcast, print and out-of-home practice, overseeing investments on behalf of clients including Kraft, Walmart, P&G and Coca-Cola. Prior to MediaVest, Speciale led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway.
Speciale is well-known for driving innovation in the marketplace and has received numerous industry recognitions, and was most recently honored by Broadcasting & Cable for their 2015 “Hall of Fame.” Other key honors include Adweek ‘50’ (2013-15), Multichannel News “Wonder Woman” (2013), Advertising Age “Top Women in Advertising” (2012), CableFAX “100” (2012-14) and “Most Powerful Women” (2012-15), Television Week “TV Buyer of the Year” (2006), MediaWeek “All Star” in the broadcast category (2003), Advertising Age “Woman to Watch” (2001) and “Agency of the Year” by both AdWeek and Advertising Age (under SMG in 2005). In addition, she has thrice been honored by Advertising Women of New York (AWNY): in 2011, she was the recipient of the 2011 AWNY “Advertising Woman of the Year;” in 2008, she was the recipient of AWNY’s “Impact Award,” honoring her mentorship work within the industry; and in 2006, she received an AWNY “Working Woman Award,” recognizing female executives who earned success in their personal and professional lives. In December 2014, Speciale was honored as a recipient of the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation.
In addition to her professional accolades, Speciale is on the Board of Directors for The Advertising Club of New York and an active member of Advertising Women of New York (AWNY) and Video Advertising Bureau (VAB). In 2014, she participated as a judge for the Adweek “Project Issac Awards,” which celebrates invention in media, advertising & marketing and technology.
Turner Ad Sales monetizes the company’s portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.