Tracey Massey is responsible for leading North American sales and operations for Mars Chocolate, the world’s largest chocolate manufacturer. With over 20 years of experience at Mars, Tracey oversees a multi-billion dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®, MILKY WAY®, TWIX®, 3MUSKETEERS®, and DOVE®.
Tracey is focused on delivering exceptional customer service, consumer insights and innovation across Mars Chocolate North America, most recently leading the successful launch of both M&M’S® Crispy and DOVE® Fruits in 2015.
Prior to this role, Tracey was global chief financial officer for Mars Chocolate, which produces three of the top five global chocolate brands, has sales in over 80 countries and employs more than 16,000 associates across the world.
Tracey has worked in the U.S. for the past 12 years, serving as a plant director and in financial planning for Mars Petcare. Prior to relocating to the U.S., Tracey held various positions in manufacturing and finance in the Drinks and Electronics divisions of Mars in Europe.
Tracey holds a BSc in Chemical Engineering from Loughborough University in England and is a qualified management accountant in the U.K., accredited through CIMA.