As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsenโs Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.
Looking to drive relevance and a โpositive energyโ association amongst its Gen Z audience, the soft drink brand Lucozade Energy and agency The Fifth chose Nielsenโs Influencer Brand Effect to measure the impact of their#POSITIVECHAIN social media video series, featuring six of the UKโs top Influencers.
The studyโs powerful insights into the campaignโs effectiveness to identify which Influencer content resonated the most with the target 18-25 audience, coupled with the solutionโs creative evaluation and sentiment analytics, gave agency and advertiser the tools to explore and refine their approach for future Influencer marketing campaigns.
