News Center | 07-10-2025
Nielsen and Adelaide Launch the Industry’s First Unified View of Reach and Media Attention
New metrics offer marketers a much clearer understanding of howeffectively and efficiently ad placements…
News Center
-
News Center | 01-10-2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics
According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand…
-
News Center | 23-09-2025
Disney and FOX Gain Turf in August as Football’s Return Kicks Off Seasonal Shifts, according to Nielsen
College Football and NFL Preseason Drive Increases for ABC Affiliates (+4%), ESPN (+25%) and FOX Broadcast…
-
News Center | 16-09-2025
Index Exchange and Gracenote Team to Enhance Contextual Intelligence in Programmatic Streaming TV
Collaboration marks the first SSP integration of Gracenote IDs, enabling show-level transparency, brand…
