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  • Nielsen’s industry-leading U.S. National TV Panel reaches over 42,000 households, comprised of 101,000 directly measured viewers

    Panel assets surpass 500,000+ individuals across multiple platforms paving the way to creating a robust ID system for measurement in the digital media ecosystem  NEW YORK – Aug. 10, 2022 – Nielsen (NYSE: NLSN), a global leader in media measurement and analytics, announced that its U.S. National TV panel reached 42,000 households, covering 101,000 directly…

  • Nielsen advances and brings scale for the digital measurement of the open web in South Africa

    Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Johannesburg, 10th August 2022 –  Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the rollout of its enhanced Nielsen Identity System for Digital Ad…

  • Nielsen expands Indonesian Television Measurement

    Phase one of Nielsen TV panel expansion is complete, with representation increased from 58.9 million viewers to 96 million viewers Phase two is anticipated to be completed in Q1 2023, expanding the panel to represent an estimated 135 million TV viewers Jakarta Indonesia, 21 July 2022 – Nielsen announces the completion of phase one of…

  • Nielsen and Urban Edge Network Sign New Agreement to Provide Consumer Insights for Historically Black Colleges and Universities

    New York, NY – July 28, 2022 – Nielsen (NYSE: NLSN) and Urban Edge Network (UEN) – a Black-owned media company focused on publishing and distributing content from Historically Black Colleges and Universities (HBCUs) – have reached an agreement to utilize Nielsen’s qualitative products and services. The new agreement will leverage Nielsen’s Scarborough qualitative measurement…

  • Nielsen’s Ad Intel Digital launches in South Africa

    For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Johannesburg, 20th July: Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring…

  • Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI

    Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans NEW YORK, July 6, 2022 – Nielsen (NYSE: NLSN) released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans….

  • Sports fandom is increasing, powered by new digital platforms, global report finds

    Study by Nielsen and LaLiga Tech shows younger viewers are following more sport than older counterparts, but with a heavy preference towards streaming and mobile experiences, including Fantasy games. Madrid, 21st June 2022 – In contrast to the received wisdom that younger viewers are losing interest in sport, a new global report finds that the…

  • Nielsen unveils next phase of Nielsen ONE Alpha, enabling end-to-end ad campaign measurement

    Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who saw a campaign and the actions taken by consumers NEW YORK – June 15, 2022 – Nielsen (NYSE: NLSN) revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement…