News Center | 07-12-2023
Barb Taps MetaBroadcast and Nielsen’s Gracenote to Optimize TV Audience Measurement in UK
Gracenote programme metadata and content IDs delivered through the MetaBroadcast active data platform broaden Barb’s…
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News Center | 05-12-2023
Gracenote Launches Advanced Automotive Data Platform Enabling Innovative Cross-Media Experiences in Connected Cars
Automakers can delight consumers by connecting them to a wealth of audio, sports and video content across different apps…
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News Center | 30-11-2023
Nielsen Study Reveals Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms
Marketers face challenges as ad avoidance remains high and concerns around inflation linger, study shows NEW YORK –…
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News Center | 28-11-2023
Dallas Stars Tap Nielsen for Local TV Measurement
Professional hockey team will use Nielsen Local TV Ratings in new multi-year agreement NEW YORK – November 28, 2023 –…
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News Center | 24-11-2023
Nitin Walia joins Nielsen as New Business Director for India
Cementing its commitment to digital transformation in India, Nielsen has appointed Nitin Walia as New Business Director…
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News Center | 22-11-2023
Latest Nielsen data shows streaming and digital on the rise in Asia, but traditional TV still dominates ad budgets and revenue share
Thailand – November 20, 2023 – Ahead of its “Future of Media 2024 Conference”, Nielsen, a leader in TV,…
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News Center | 22-11-2023
Naobumi Otaki joins Nielsen as New Sales Director for Japan
Nielsen today announced the appointment of Naobumi Otaki as its New Sales Director for Japan to contribute to the…
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News Center | 16-11-2023
Community and connection: Volunteers celebrate Nielsen Global Impact Day 2023
On October 5, 2023, more than 2,260 Nielsen employees across 39 countries volunteered for our eleventh annual Nielsen…
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News Center | 31-10-2023
GWI and Nielsen bring advanced audience analytics to agencies and advertisers
The Nielsen GWI Fusion pairs rich data from both companies for more precise media planning As demand for deeper audience…
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News Center | 19-10-2023
Nielsen and LG Ad Solutions strike deal to create largest ACR data footprint for TV measurement in the US
Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads measurement and co-viewing metrics for campaigns…
