It’s never too early to start thinking about the next generation of shoppers. By 2025, there will be 2 billion members of Generation Z globally. In Vietnam, there will be almost 15 million members, and they already influence family decisions on entertainment activities, household goods, and food and beverage purchases. The video below looks at the growing impact of Generation Z, their connection to other generations, how important digital is in their lives, and the effectiveness of brand loyalty and endorsements. It also takes a look at a “day in the life” of various Vietnamese generational cohorts.

Watch the video below for key insights or explore further insights here.