News Center | 20-05-2025
Nielsen releases its 2025 Annual Marketing Report looking at the power of data-driven marketing
The seventh annual report uncovers how marketers are adapting to market trends and changing technologies New…
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News Center | 21-04-2025
Latest Nielsen data shows travel industry ad spend on the rise
Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel…
News Center | 14-04-2025
ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other…
News Center | 27-03-2025
Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences
First of its kind ID-based, advanced audience integration NEW YORK – March 27, 2025 – Nielsen, a global…
News Center | 03-03-2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders, leading industries, and market shifts
Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries,…
News Center | 25-02-2025
College Football Playoffs on ESPN Boost Disney’s Lead in Nielsen’s January 2025 Media Distributor Gauge
Disney and Netflix Each Clinch Company Best Performances FOX and Disney Lead Monthly Growth Among Distributors,…
News Center | 03-02-2025
Paramount and Nielsen sign multi-year measurement and analytics deal across Paramount’s leading broadcast, cable and streaming platforms
Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK – February 3, 2025 –…
News Center | 30-01-2025
Nielsen reveals New Zealand’s top automotive ad spenders and shifting passenger vehicle trends
New Nielsen data reveals NZ’s top automotive advertisers investing $124M, with Nissan surging and 22% of…
News Center | 28-01-2025
Disney Remains No. 1, Pure-Play Streamers Benefit from a Dynamic Month of TV in Nielsen’s December Media Distributor Gauge
Pure-play streaming companies account for over a quarter of total TV in December. YouTube, Netflix and Amazon…
