Marketing performance Archives

News Center | 25-04-2023

Nielsen reveals increasing value of AANHPI TV content and audiences in 2023 Asian American, Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report

Nielsen, a global leader in audience measurement, data, and analytics, today released the 2023 Asian American, Native…

News Center | 21-03-2023

Nielsen more than doubles TV audience measurement in Indonesia

Broadcasters and advertisers set to benefit as TV viewer representation jumps from 59 million to 130 million under Nielsen…

News Center | 09-02-2023

27.3 Million Watched the 2023 State of the Union Address

NEW YORK – February 8, 2023 – An estimated 27.3 million people watched President Biden deliver his State of the Union…

News Center | 03-11-2022

Nielsen announces proposed $1.960 Billion offering of senior secured notes by its affiliate

This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an…

News Center | 13-09-2022

Nielsen adds new audience categories resulting in its largest and most comprehensive advanced audiences portfolio to date

Power brands across industries to plan, optimize and measure against exclusive segments across the entire media ecosystem…

News Center | 17-08-2022

Historical milestones in APAC: Nielsen unveils roadmap to monetises cross-media audiences in Thailand

Nielsen’s Cross-Platform Ratings will allow broadcasters to make smarter programming and distribution decisions to grow…

News Center | 05-01-2022

Nielsen’s Gracenote and Lucid Group Collaborate to Enhance the In-Car Entertainment Experience

Nielsen’s (NYSE: NLSN) Gracenote, and Lucid Group (NASDAQ: LCID) have collaborated to bring innovative and intuitive…

News Center | 16-11-2021

Media Distillery and Nielsen’s Gracenote Join Forces to Optimize Electronic Programme Guide (EPG) Utility

Media Distillery, a leading provider of AI technology enabling visibility into what’s inside video content, and…

News Center | 29-11-2018

Nielsen Expands Dynamic Ad Insertion Pilot with Leading Smart TV Platform and New Broadcast Partner

Nielsen (NYSE: NLSN) announced today that it is expanding its U.S. Dynamic Ad Insertion (DAI) pilot, adding the world’s…

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