News Center | 07-12-2023
Barb Taps MetaBroadcast and Nielsen’s Gracenote to Optimize TV Audience Measurement in UK
Gracenote programme metadata and content IDs delivered through the MetaBroadcast active data platform broaden Barb’s…
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News Center | 30-11-2023
Nielsen Study Reveals Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms
Marketers face challenges as ad avoidance remains high and concerns around inflation linger, study shows NEW YORK –…
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News Center | 22-11-2023
Latest Nielsen data shows streaming and digital on the rise in Asia, but traditional TV still dominates ad budgets and revenue share
Thailand – November 20, 2023 – Ahead of its “Future of Media 2024 Conference”, Nielsen, a leader in TV,…
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News Center | 12-09-2023
Nielsen data shows surge in Australian tertiary education ad spend and prospective student numbers
Nielsen releases its most recent Consumer and Media View and Ad Intel data on the tertiary education sector in Australia,…
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News Center | 29-08-2023
South Korea’s biggest advertising spenders for the first half of 2023 revealed in latest Nielsen Ad Intel report
Seoul, South Korea – August 23, 2023 – Data released by Nielsen Ad Intel, Asia’s most comprehensive ad spend…
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News Center | 11-07-2023
Breaking the myth, sharing our story: Celebrating AANHPI Heritage Month
One event featured AANHPI individuals and guest speakers from Toastmaster and Storicate to help employees to voice their…
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News Center | 15-06-2023
MYTV Broadcasting and Nielsen collaborate to roll out TV audience measurement in East Malaysia, covering Kota Kinabalu and Kuching
Nielsen’s measurement expansion into East Malaysia provides increased coverage for broadcasters and advertisers,…
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News Center | 09-06-2023
Nielsen report sees net ad spend in 2022 up 10.5% to €5.83bn
Nielsen’s Net Ad Spend Report 2022 for the Netherlands reports growth in economy and ad spend despite pandemic and…
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News Center | 07-06-2023
Nielsen launches Local Streaming Insights Solution in top 56 local markets
Nielsen announces the launch of its Local Streaming Insights Quarterly Solution that provides metrics on TV app usage,…
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News Center | 05-06-2023
Nielsen data reveals Australia’s changing travel trends and the brands spending big to attract Aussie tourists
Latest Nielsen Consumer and Media View data reveals Australians’ growing interest in domestic travel, online travel…
