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Search results for: “total audience”
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洞见 |08-02-2016
第 50 届超级碗吸引了 1.119 亿电视观众和 1690 万条推文
根据尼尔森的初步结果,哥伦比亚广播公司(CBS)从美国东部时间下午6点39分到10点21分播出的第50届超级碗的电视转播。
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洞察力 | 21-01-2016
为什么不能以封面判断儿童图书购买者?
When it comes to children’s book buyers, purchasing habits are not homogenous. Just like elsewhere across the consumer…
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Insights | 20-01-2016
他们投票,他们决定:通过本地和社交媒体寻找年轻选民
While new technologies are becoming an ever more important part of the overall media pie, TV is still the preferred…
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Insights | 20-01-2016
手机让新西兰人保持联系
According to the inaugural Nielsen New Zealander Connect Consumers Report, which looked at connected behaviours of New…
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13-01-2016
3130 万观众收看奥巴马总统的国情咨文演讲
On Tuesday, Jan. 12, 2016, President Barack Obama delivered his annual State of the Union address. The average audience…
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Insights | 06-01-2016
The Comparable Metrics Report: Q3 2015
The goal of the Comparable Metrics Report is to eliminate the confusion around the definitions and terms across media and…
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洞察力 | 08-12-2015
2015 年之最:电视和社交媒体
From sports to telenovelas and everything in between, U.S. consumers had plenty of compelling content to watch and Tweet…