Senior Consultant Market Effectiveness, Nielsen
Cathy leads Nielsen’s digital consulting team driving Nielsen's Media Analytics business in the UK.
Cathy has 10 years’ experience of the industry and since joining Nielsen Cathy has been instrumental in building and maintaining key relationships with Nielsen’s key Global accounts
As part of her role Cathy has worked on a number of large research projects helping Nielsen’s key clients to understand their digital user base and how new technologies and trends impact their advertising business. These include projects reporting on all digital platforms, developing proprietary studies to understand user behaviour and advertising effectiveness.
Cathy attended Dublin City University, Ireland, and has a degree in Translation and Interpreting.