Nielsen Local TV View (NLTV) is an online tool that allows users to analyze viewing within and across the 210 Nielsen Designated Market Areas (DMAs). Users can create custom trade areas to analyze a target audience, as well as sub-sample their audience by a variety of characteristics.
Duration: 4 min. No Prerequisites.
New to NLTV? Watch this video first. This video highlights three main areas of the Nielsen Local TV View (NLTV) software: Report Manager, Report Builder and Report Viewer.
This document provides a list of features available in Nielsen Local TV View (NLTV).
This document provides definitions for the metrics and other items.
This document provides a time zone adjustment example and a grid of feed patterns.
This document covers the steps for creating a Time Period Custom Analysis report.
This document describes the digital characteristics for LPM Markets.
This document describes the Households and Persons characteristics applicable to LPM geographies.
This document describes the Households characteristics applicable to Set Meter geographies.
This document describes the characteristics applicable to Diary geographies.
This document covers how to read the Minute by Minute Flow report and provides definitions for terms used in this report.
Learn how to create Only Only Both Triplication using a Time Period report.
This document covers how to read the Quarter-Hour Flow report and provides additional information about the report.
Learn about Reach and Frequency features, calculations, concepts, examples and report types.
This document covers how to read the Reach and Frequency reports including Schedule Detail, Reach and Frequency, Frequency Distribution, and Only Only Both.
This documents details instructions for exporting schedules. It also shows how to import schedules into NLTV as well as importing from Nielsen Ad Intel outputs.