Insights | 14-08-2023
Need to know: The pros and cons of big data in audience measurement
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
Insights
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 08-06-2023
Examining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
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Insights | 08-06-2023
Audience data and brand integrity are the keys to engaging the LGBTQ+ community
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
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Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
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Insights | 20-01-2023
Seen on screen: The impact of diverse talent in media
Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring diverse representation on TV.
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Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
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Insights | 14-11-2022
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to…
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Insights | 25-10-2022
Advertising gap: Black LGBTQ+ consumers
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
