Insights | 11-10-2024
Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
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Insights | 11-10-2024
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
Insights | 09-09-2024
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
Insights | 03-09-2024
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…
Insights | 23-08-2024
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting in local…
Insights | 03-07-2024
We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…
Insights | 17-06-2024
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
Insights | 16-05-2024
See how different CTV trends vary across Gen Z, millennials and baby boomer generations.
Insights | 02-05-2024
Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
Insights | 01-05-2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
Insights | 12-03-2024
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
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