Insights | 14-08-2023
Need to know: The pros and cons of big data in audience measurement
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
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Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring diverse representation on TV.
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to…
For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is…
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