Join leading experts and fellow decision-makers in Christian publishing and media at the inaugural 2015 Nielsen Christian Book Summit.
Christian is an important market with great customers, but business is changing fast. We can’t just work harder—we need to work smarter to find our opportunities, re-orient our strategies and meet our customers where they live.
Join Nielsen for our inaugural Christian Book Summit, where we will look beyond the numbers and address deeper questions such as:
- What are the best opportunities for business growth?
- Who are my customers, and how can I reach them in new ways?
- What emerging trends should I be anticipating?
- How can I use data to market more effectively?
Combining insightful reporting, live focus groups, hands-on demonstrations and brand new research, attendees from all parts of the Christian content market will walk away with actionable insights to apply to their businesses right away.
Finding Our Path to New Growth: Looking Beyond the Data
Morning: Understanding Our Market
Past, Present, and Future: A Roadmap for Opportunity
Presenter: Gretchen Goldsmith, President and CEO of Rose Publishing, Inc.
The Christian Book Market: The State of the Industry
Our business is changing rapidly—conventional wisdom is not enough to meet the evolving needs of our customers. In order to understand how to face this challenge, smart publishers know that we need the deepest, most timely insight we can get about our customers. This presentation is the most comprehensive rundown of the Christian market available from the experts at Nielsen Book. From top-level data on which territories, categories and genres present emerging opportunities, to consumer data about shifting buying habits, strengthening channels and key markets, this must-see session is packed with analysis for publishers looking for an edge in today’s quickly moving market.
Presenter: Conference Co-Chair Kristen McLean, Director of New Business Development, Nielsen Book
Focus on the US Bible Market
No subset of the Christian market is more unique and important than the Bible segment, and the core customer for Bibles looks significantly different than other areas of Christian Publishing. In this session, we will take a closer look at Bibles specifically, including consumer demographics, trends in translation sales, best-selling formats, and emerging channels. This is an essential session that will be useful no matter what area of Christian Publishing you are working in.
Presenter: Conference co-chair, Jeannette Taylor, Owner, JET Marketing & Partner, Somersault
Christian Reading in the Digital Age: Insights about Engagement
In the wider market, it is often difficult to get a good view into the behavior of our readers on digital platforms. Faithlife, the company behind Logos Bible Software, has pioneered a direct-to-consumer market for its software and for the thousands of books sold through its ecosystem. The direct data provided from the Logos platform helps Faithlife drive relevant marketing and the development of new features, as well as informing Faithlife’s publishing program from acquisition thru release. In this innovative session, Faithlife’s Bill Nienhuis and Jesse Meyer pull back the curtain on Logos to share some new unique views of our market, and what they have to tell us about the future of Christian publishing.
Insights on the Christian Consumer from Nielsen Home Entertainment
These days, it’s not enough to only think about our consumer in the moments when they are engaging in our own content. We need to seek a 360-degree view of our customer in order to truly understand what drives our customers, and how we can engage them in new ways through new platforms, partnerships, emerging content and consumption patterns. In this informative presentation, Graham Gee, VP / General Manager at Nielsen Home Entertainment will round up the latest in research from a variety of Nielsen verticals to give attendees new insights into the richness of our customers’ day-to-day experiences.
Presenter: Graham Gee, VP / General Manager, Nielsen Home Entertainment
Executive Panel – Meeting the Core Challenges of Today’s Christian Market
The Christian Market has been under intense pressure, with profound changes in methods of engagement, consumer behavior, technology, channels, and content all at the same time. In addition, the publishing market itself has gone through a series of consolidations which bring new economies of scale, but also other internal challenges. How are leaders approaching these new realities and laying a framework for the next chapter in Christian Publishing? Join us as we speak to four industry leaders from four different houses who are tasked with doing just that every day, and explore the future of our business now and for years to come.
Moderator: Kempton Mooney, Director of Insights & Analytics, Nielsen Book
Afternoon: Thinking Differently
Engaged Christians and the Evolving Book Market
Nielsen Book’s brand new segmentation study of Christian book consumers is the first comprehensive segmentation of Christian Consumers since 2007. This session presents an in-depth view of the Christian Market driven by the core values and behaviors that identify the most active customers in our market. Which segments of our market are the MOST VALUABLE in terms of both wallet and mindshare? Starting from fundamental religious beliefs and practices that allow us to group our customers, and focusing on patterns of influence, spending, and likely triggers to buy, this study will shed light on which of our customers we should be focusing on for maximum impact.
Multi-Cultural Consumers, the New Mainstream
Did you know that 92% of the population growth in the U.S. from 2002-2014 came from multi-cultural consumers, a key demographic in the Christian market in several dimensions? This round-up of top-line insights from the Nielsen Multicultural Center of Excellence will give attendees a solid foundation for justifying and developing wider multi-cultural strategies in Christian publishing. Any publisher thinking about strategic growth should be factoring these important communities into their publishing plans as they consider future roadmaps.
Presenter: Courtney Jones, VP, Multicultural Growth and Strategy, Nielsen
Activating Your Audience – Reaching Those High Value Customers
Earlier in the day, we showed you who your highest-value Christian customers are. In this session, we’ll show you how to put together all of your knowledge into a unified strategy including the “wheres and whys” of connecting with these consumers in a way that you can apply to your business right away.
Presenter: Carl Kulo, U.S. Research Director, Books, Nielsen Entertainment
DIY: Practical Techniques for Putting Your Data to Work
Everyone knows we need to embrace data as a key strategy to make better business decisions, but we have a problem. Very few of us are professional analysts, and the time and training needed to be able to make data magic are in short supply. In this session, three of our leading data gurus will show you how to take the basic data available in tools you are already using, and make it work for you in ways that anyone can master. From using BookScan to map and index the best cities for your upcoming releases, to matching a book to the right retailer based on demographic analysis, to hacking your marketing using Nielsen data and social media data together, and more, this presentation is a practical jumping off point to transform your everyday data skills no matter where you sit.
Attendee Roundtables: Key Ideas, Insights and Takeaways
By now the day has delivered a tremendous number of ideas and insights, and in this closing session, publishers and other attendees will have a chance to talk with one another about what they felt was most important and thoughts they have for putting this knowledge to work in solving core problems right away. Nielsen moderators will help guide the discussion and attendees will have the option to join different groups based on topic.
*Agenda subject to change. For current descriptions, participants, timing and other updates, please continue to visit this website.
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