Edwin Wong is Head of Partner Insights at Pinterest. He leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences. He's been studying digital consumer behavior for nearly 15 years. Prior to Pinterest, Wong held numerous insight roles at Yahoo for over a decade. Wong has been published in the Association of National Advertisers (ANA) Magazine, Journal of Social Psychology, and Word of Mouth Marketing Association (WOMMA). He received his BA from Pomona College.